Joanne Hawkins Ma Ba Hons Mcim
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Joanne Hawkins Ma Ba Hons Mcim Email & Phone Number

Senior Director - Head of Marketing at SAP Concur
Location: Chobham, England, United Kingdom 11 work roles 4 schools
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Role
Senior Director - Head of Marketing
Location
Chobham, England, United Kingdom
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Who is Joanne Hawkins Ma Ba Hons Mcim? Overview

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Joanne Hawkins Ma Ba Hons Mcim is listed as Senior Director - Head of Marketing at SAP Concur, a with 6701 employees, based in Chobham, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Joanne Hawkins Ma Ba Hons Mcim.

Joanne Hawkins Ma Ba Hons Mcim previously worked as Senior Director - Head of Marketing UKI at Sap Concur and Director, Field Marketing UKI at Sap Concur. Joanne Hawkins Ma Ba Hons Mcim holds Ma, Business Management from Kingston University.

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SAP Concur

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Profile bio

About Joanne Hawkins Ma Ba Hons Mcim

I am an experienced Senior Marketing Director with proven track record in marketing strategy, management, demand generation, online marketing and marketing automation. Data and insight driven marketer with experience across the full marketing mix in a variety of industries both B2B and B2C including marketing of IT, SaaS and Cloud. Having worked in a mix of global and UK based roles, I am highly adaptable and enjoy finding new and better ways of doing things. Passionate about coaching, mentoring and developing my team. MA Business Management, First Class BA honours Marketing, member of the Chartered Institute of Marketing (MCIM).

Listed skills include Leadership, Marketing Management, Direct Marketing, Website Development, and 48 others.

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Joanne Hawkins Ma Ba Hons Mcim's current company

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SAP Concur
Sap Concur
Senior Director - Head of Marketing
Chobham, GB
Website
Employees
6701
AeroLeads page
11 roles · 21 years

Joanne Hawkins Ma Ba Hons Mcim work experience

A career timeline built from the work history available for this profile.

Senior Director - Head Of Marketing

Chobham, Gb

Senior Director - Head Of Marketing Uki

Current

Bellevue, Wa, Us

Senior Marketing Director leading the Marketing and MDR functions for UKI at SAP Concur. Passionate about combining people, performance, pipeline and process to achieve outstanding business results. Overall responsibility for leading marketing across demand generation, pipe acceleration, client & new business, ABM, Public Sector, events and content plus client SDR teams for the UKI. Highly collaborative leader partnering with stakeholders from across the business to consistently exceed goals. Focused on continuous improvement and a data driven approach.

Sep 2021 - Present

Director, Field Marketing Uki

Bellevue, Wa, Us

Field Marketing leader responsible for leading a team of marketers across new business demand gen, client demand, content, events, ABM and Public Sector. Focussed on developing a team of highly skilled marketers who generate and accelerate pipeline for the UKI business. Develops the demand gen strategy to achieve and exceed pipeline goals while leveraging marketing automation, digital and data driven insights.

Mar 2019 - Sep 2021

Senior Manager, Field Marketing, Uk Enterprise

Bellevue, Wa, Us

Management of the UK Field Marketing team. Responsible for Field Marketing strategy development and execution within the UK Enterprise Market. Data and insight driven campaign strategy, execution and measurement. Marketing automation.

Jul 2016 - Mar 2019

Field Marketing Manager, Enterprise

Bellevue, Wa, Us

UK Field Marketing for the Enterprise Market at SAP Concur. Led strategy development for this market.

Jun 2015 - Jul 2016

Demand Generation & Online Marketing Manager

Bellevue, Wa, Us

Maternity cover for online and demand gen manager - temporary role including all demand generation activities for the UK Enterprise market including strategy.

Sep 2014 - Jun 2015

Global Marketing Manager - Media & Content

Pgs

Oslo, Oslo, No

Petroleum Geo-Services (PGS) offers a broad range of products including seismic and electromagnetic services, data acquisition, processing, reservoir analysis/interpretation and multi-client library data. PGS help oil companies to find oil and gas reserves offshore worldwide.Senior marketing role reporting to the Global Head of Marketing focusing on the creation, management and optimisation of media and content across all marketing channels for the MultiClient division. Development of integrated campaigns and production of effective content to support these. Creates content and media strategy to align with overall company and marketing objectives. Helped devise future online content strategy including web navigation, customer journey and associated social media plans. Works across functions in Africa, Asia Pacific, Med, North and South America and Europe to execute marketing activity.

Sep 2013 - Jun 2014

Principal Marketing Specialist

San Jose, California, Us

As part of Symantec, Norton protects data and information for consumers across all aspects of their digital lives through a range of security solutions including technologies for PCs and mobile devices, live tech support services and online backup. A senior marketing role reporting to the Head of Marketing that works across the marketing mix, focusing on consumer engagement programmes, social media, online activity and more recently, major retail account management. Working in cross functional teams across the company to deliver on brand, on strategy and on budget marketing communications to customers at various stages of the lifecycle.Main Responsibilities:- UKI representative of cross EMEA teams to deliver product launches, EMEA wide campaigns and online improvements- Work in both B2C and B2B (channel) environments - Work with external brand partners to execute mutually beneficial offerings- UKI online subject matter expert for all channels- Work closely with major retailers and account management to negotiate, plan and measure marketing activity (Web, EDM, social media, field sales team and merchandiser management, promotions, print and online ads)- Lead various ad hoc project teams such as pilots of new product, UAT of marketing tools and PR campaigns- Copywrite for web, print, email and advertising - Build relationships with brand partners, channel partners and agencies - Be social media guardian for the UKI working closely with PR, product management and global

Apr 2012 - Aug 2013

Global Marketing Manager

Portman

Portman Travel is the UK’s leading independent travel management company providing complete business travel solutions to a variety of UK and Worldwide businesses. Combining market leading technology and over 50 years of expertise, Portman products and services constantly evolve to exceed the expectations of clients and generate revenues in excess of £300 million. As the Marketing Manager has overall responsibility for the marketing department undertaking strategic and tactical planning to achieve company objectives and competitive advantage. Working across the entire marketing mix, from market research, event management to brand management, to PR and advertising right through to campaign planning and execution.

Apr 2010 - Apr 2012

Campaign Manager

Slough, Berkshire, Gb

IRIS Software is the UK’s largest privately owned software house and supplies business management solutions to over 60,000 customers from small business to large organisations. The Accountancy Practice (APS) division provides award winning software and services to accountancy practices across the UK and has revenues in excess of £126 million. As the Campaign Manager for APS had responsibility for the complete marketing management of two key tax brands and supported the activity for the APS master brand led by the Marketing Manager. Role involved the design of marketing plans and campaigns utilising appropriate mediums to suit market conditions, customer needs, overall objectives and ROI targets. Worked with a number of tools including email, newswire technology, printed advertising, online advertising, PR, and events.

Nov 2007 - Apr 2010

Sales & Marketing Admin

Gx Technology

General Sales and Marketing Administration

2006 - 2007 ~1 yr
Team & coworkers

Colleagues at SAP Concur

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4 education records

Joanne Hawkins Ma Ba Hons Mcim education

Ma, Business Management

Kingston University

First Class Ba Hons, Marketing

Middlesex University

Cim Digital Marketing Course, Digital Marketing

Cim | The Chartered Institute Of Marketing

Advanced Certificate In Marketing

Cim | The Chartered Institute Of Marketing
FAQ

Frequently asked questions about Joanne Hawkins Ma Ba Hons Mcim

Quick answers generated from the profile data available on this page.

What company does Joanne Hawkins Ma Ba Hons Mcim work for?

Joanne Hawkins Ma Ba Hons Mcim works for SAP Concur.

What is Joanne Hawkins Ma Ba Hons Mcim's role at SAP Concur?

Joanne Hawkins Ma Ba Hons Mcim is listed as Senior Director - Head of Marketing at SAP Concur.

Where is Joanne Hawkins Ma Ba Hons Mcim based?

Joanne Hawkins Ma Ba Hons Mcim is based in Chobham, England, United Kingdom while working with SAP Concur.

What companies has Joanne Hawkins Ma Ba Hons Mcim worked for?

Joanne Hawkins Ma Ba Hons Mcim has worked for Sap Concur, Pgs, Symantec, Portman, and Iris Software Group.

Who are Joanne Hawkins Ma Ba Hons Mcim's colleagues at SAP Concur?

Joanne Hawkins Ma Ba Hons Mcim's colleagues at SAP Concur include Lourd Mari, De Guzman Ali, Brandy Watling, Soundarya Venkatesh, and Maricel Subido.

How can I contact Joanne Hawkins Ma Ba Hons Mcim?

You can use AeroLeads to view verified contact signals for Joanne Hawkins Ma Ba Hons Mcim at SAP Concur, including work email, phone, and LinkedIn data when available.

What schools did Joanne Hawkins Ma Ba Hons Mcim attend?

Joanne Hawkins Ma Ba Hons Mcim holds Ma, Business Management from Kingston University.

What skills is Joanne Hawkins Ma Ba Hons Mcim known for?

Joanne Hawkins Ma Ba Hons Mcim is listed with skills including Leadership, Marketing Management, Direct Marketing, Website Development, E Commerce, Strategic Partnerships, Partner Management, and B2B.

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