Jo Biddle Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

o A blended sales and customer success role leading all customer upgrades to 4G for the 3G network closureo The migration impacted 10,000+ pieces of hardware across almost 1,000 customers. Most customers were also in inertia, requiring careful pricing negotiation to minimise churn for renewalso The strategic approach I developed included detailed segmentation and a Power BI dashboard, tailored pricing and upsell opportunities, plus a distinct process and global reporting via the CRM (Dynamics 365)o I created website content, an info/FAQs brochure, eDMs and a call discussion guide with objection handlingo Customer account reviews were conducted throughout, including the resolution of any issues as neededo Cross-department collaboration with the sales, support, finance and operations teams was critical to successo This was a major relationship building opportunity to proactively contact customers at scale – in many cases this resulted in an increased fleet size and/or adding to their suite of solutionso TCV to date during my tenure totalled several A$m and almost A$1m in additional cash, with increased ARPU for almost all customers o Final customer conversion was expected to reach 65-70%, allowing for cancellations and non-contactableso Responsible for training and managing a team of 3 to ensure targets were met within the shutdown timeframe o Reporting into SVP of Enterprise SaaS and later the Managing Director of ANZ

Sydney, New South Wales, Australia

o Maintain brand guardianship for the fleet management business, with a new evolved digital role, specifically to enable the global business for marketing automationo Evaluate the holistic customer journey and its touchpoints, and manage communications and messaging across each of these, from awareness through to upsell (website, social, search, third party lead generation partners, email), including systems for improvement and measurement, such as a chatbot and ecommerce optionso Launch marketing automation platform (Marketo) for fleet globally, responsible for implementation and education/ training. This was an independent recommendation I championed and engagement results were strong from launch. E.g. ANZ had a 98% delivery rate, 40-50% opens and 25-30% click rates.o For the 5G business, the existing platform (salesforce x Marketo) needed to be optimised by introducing best practices and improving usage. Addressing quick wins like email subject lines saw an open rate uplift of c. 5%o Oversee all eDM campaigns going out to the 5G and Fleet businesseso Create a nurture strategy to build a pipeline of customer accounts for retargeting/re-engagemento Develop retention/ongoing engagement campaigns to focus on churn reductiono Advise and collaborate with the wider digital team for content creation across the website, social and SEOo Maintain relationship with LinkedIn for regular research and insights published and ongoing media planningo Collaborate with the global sales teams to create an ABM strategy and identify new prospectso Create a name and brand identity for Inseego’s innovative new software platform - something that was different enough and the CEO liked so much that the suite of existing products took on the same creative look and feelo Reporting into SVP of Enterprise SaaS and a newly appointed Head of Digital for Inseego

Sydney, New South Wales, Australia

o Establish and integrate the new role into the Ctrack and broader Inseego businesseso Formed part of the global leadership team with the Managing Directors of all other country officeso Build relationships with key stakeholders across ANZ, UK, Germany, Netherlands and South Africao Cultivate a culture of collaboration and sharing learnings on marketing activity and performance, with new templates rolled out for the team based on collective feedback within weeks of commencing the roleo Develop and implement an annual brand strategy and marketing plan to build awareness and generate leads, resulting in a global average LTV:CAC of 4.1o Coordinate all global marketing initiatives, campaigns, product launches and new market launcheso Budget forecasting, resourcing and management of a marketing budget totalling several $m.o Provide support for product development, ensuring an integrated global approacho Launch a global partner management platform for sales support in response to triple digit% growth in channel partnerso Contribute to business development with sales initiatives and enablement, exceeding revenue targets for ANZ alone o Create a global social strategy and launch paid media using LinkedIn Campaign Manager and Meta Ads Manager to build brand awareness and drive lead generation as a full funnel approacho Roll out performance marketing learnings from ANZ to other markets to fill any channel gaps and optimise resultso Play an instrumental role in the requirements gathering, development, implementation and optimisation of Dynamics 365 globally, including the migration and ongoing ownership for ANZ specificallyo Led the global rebrand from Ctrack to Inseego across all channels and products - this included 60+ deliverables, 9 country variants and 5 different languages. From creative concept to delivery took only 3 monthso Managed a team of 5 and reported into the SVP of Enterprise SaaS globally with regular cadence into the CEO

Sydney, New South Wales, Australia

o Joining soon after the Managing Director, our combined focus was rebuilding business growth, revenue and reputation, so it was an exciting opportunity in a new category to make a positive impact in a turnaround scenarioo Re-introduce the brand to the telematics industry and increase awareness across Australia and New Zealand, starting as #8 in 2019, and moving to #3 for market shareo Development and implementation of annual marketing plan and associated marketing strategies - initially focusing on the quick wins to get the business back up and running, visible, and driving results as soon as possibleo Re-launch the website and introduce tracking and SEO using Wordpress and Google Analyticso Launch performance marketing across owned and paid channels (search, social, video)o Reporting on sales and marketing objectives and performance against ownership of marketing budgeto Collaborate with and support the Customer Success and Sales teams to assess their most immediate needso Creation of marketing material across online and offline channels with Adobe Creative Suite (self-taught on-the-job) o The brand needed an immediate refresh for impact and differentiation, so I switched to a more premium, aspirational style versus the competitors and it set a new creative standard for communications in the industryo Introduced paid inbound leads for the sales team with a ROAS of 10:1 in the first 6 monthso After just 9 months and the success achieved to date, a new role was created for me to replicate this globally, leading the other regions to achieve brand consistency, more efficient ways of working and improved performance.

Sydney, New South Wales, Australia

Client: Vodafoneo Optimise senior-level client partnerships and develop external relationships with the likes of Netflix and Apple o Support and manage a team of 3o Lead the development of complex, integrated advertising campaignso Evaluate results and optimise ongoing performanceo Develop workflows and processes for the transition to a new operating model o Coordinate monthly financial reporting and invoicing

Sydney, New South Wales, Australia

Clients: American Express, Goodman, Nestlé Infant Nutrition, Nestlé Dolce Gustoo Responsible for 4 clients, with a team of 4 direct reportso Maintain senior-level client relationshipso Led the development of strategic projects and complex advertising campaigns within highly-regulated industries o Responsible for the planning and implementation of large-scale UX and digital projectso Research and identify insights and trends to provide recommendations and secure new business opportunitieso Management of financial forecasting, resource planning, margin improvement and reporting

Sydney, New South Wales, Australia

Clients: Telstra Consumer & Wholesale, Virgin Australia, Velocity Frequent Flyer, HotelsCombined, Village Roadshow Theme Parks, Aerogardo Build the department with 8 successful hires to support 5 new clientso Create new ways of working to support and improve day-to-day operationso Nurture new client relationships, delivering all client projects to a high standard, on time and on budget o Provide ongoing support and input into successful new business opportunities

Greater London, England, United Kingdom

Clients: BT, Plusnet (both telco)o Major client stabilisation and transformation programme responsible for 28% revenue growtho Leading half of the company’s largest client, covering customer acquisition across their broadband, mobile and TV products, worth several £milliono Conduct weekly performance reviews, quarterly evaluations and deliver reports on the latest trends, innovations, competitors and industry best practiceo Work with the leadership teams responsible for the management and development of strategic planning o Recruit, lead and develop a team of 10, with several promotions awarded for strong performanceo Responsible for revenue forecasting, resource planning, margin improvement and optimising utilisation

London, United Kingdom

Clients: - British Airways Europe and Africa, SME and Global- IKEA

London, United Kingdom

Clients: - American Express- British Airways UK&I and Global

London, United Kingdom

Clients: - American Express - British Airways Asia Pacific

London, United Kingdom

PA and administrative support across American Express, Unilever and Cisco

Ba Hons, Business Studies And Marketing, 2:1

Gcse'S And A-Levels

Education record