Joanne Knudson Email & Phone Number

Sunnyvale

Through innovations on product, process, and marketing opportunities raised the visibility of the physical company stores and online store for both employees and consumers. - Launched new e-stores managing web development, site design, promotions, merchandise assortments and inventory management. Promotions with Yahoo Shopping.- Partnered with events team, ERGS, executive staff, HR, Legal, Creative, Product and Sales teams supporting internal marketing initiatives holding store events, remote pop-up shops, product activations, gifting programs for employees and clients. - Supported Yahoo brand product launches activating merchandise collections and managing brand promotion programs. - Implemented a new Art in Action program to provide artists a platform to share their voice, designs and an exclusive collection supporting an internal campaign. Utilized Yahoo Shopping and the corporate Verizon Media Shop to promote their collection with proceeds going to charity.

Prospected, developed and built customer relationships providing merchandise solutions for corporate promotions and marketing programs. Managed sales process including prospecting, preparing proposals, budget analysis, product design, importing, vendor negotiations, client product presentation and recruiting contractors. Clients included eBay, Genentech, Cisco, Johnson & Johnson.

Established brand promotions business within the pharmaceutical industry with responsibility for maximizing revenues through aggressive networking, cold calling and consultative sales. Sourced and launched special gifting/custom packaging programs.

Increased client brand loyalty and sales providing promotional products while managing projects, budgets, event deadlines, vendor negotiations and coordinators. Worked with clients marketing, legal (pharmaceutical clients), HR training, and client ad agency to produce products that reflected brand messaging. Participated in the RFP process for key accounts presenting to clients senior management succeeding in long-term contracts with Amgen, Johnson & Johnson, Genentech and Cisco Systems.

Opened new retail stores, recruited and developed managers, a loyal customer base and events to drive traffic. Expanded wholesale accounts by over 60%, established long-term buyer relationships and increased merchandise space and sales.