Joanne Tuck Email & Phone Number

Auckland

Responsible for Lumino The Dentists patient flow with the development of brand, digital marketing & data driven patient experience strategies. 120 General Practices throughout NZ & 10+ Specialists Orthodontics & Oral Surgery. Successfully growing Lumino to become one of NZ’s most iconic brands & delivery of patient targets. Brand content, digital campaigns, website, data CRM campaigns, events onshore & offshore, PR & communications. Rebrand & project management of 24 Bupa Dental Practices to Lumino. EVP & offshore Recruitment.NZ Marketing Data Awards - Finalist 2019NZ Marketing Awards Excellence in Long Term Strategy 3yrs - Finalist 2022NZ Marketing Awards Excellence Recruitment Marketing Strategy - Finalist 2024

Sylvia Park Auckland

Working in the private education sector managing the marketing strategy for 13 New Education Group colleges. NZ Management Academy, Academy, NZ Institute of Sport, NZ College of Massage, NSIA, Yoobee School of Design, Animation College, AMES IT, South Seas Film & TV throughout NZ. Responsible for marketing 30+ campus across NZ & successful delivery of annual student numbers. Brand, digital, data/CRM. Expos & events onshore & offshore. PR & communications.

Ellerslie Auckland

Project management of Healthcare corporate rebrand, including brand photography, creative art direction visual identity. Digital strategy including website rebuild & content strategy.

Working in the public sector managing the marketing strategy for education provider Manukau Institute of Technology. Delivered enquiry targets for seven different faculties to meet student enrolment targets. Responsible for annual institute strategic marketing plan & brand management digital marketing, media planning & buying & student experience. Expos & events onshore & offshore. PR & communications.TV ad was featured on BestadsonTV.com 2012

Reporting to the CEO of Stella Travel Services ANZ working along side retail, corporate & wholesale divisions with a collaborative approach to drive revenue & market share growth inline with company revenue targets. Responsible for Harvey World Travel & United Travel Retail brand strategic long-term objectives & annual marketing plan, ensuring the company direction reflected the changing business, consumer and competitive retail environment. Expos, Events PR & communications. E-commerce websites. Rebrand & project management of 60 Holiday Shoppe retail travel agency’s to Harvey World Travel.

Reporting to the CEO of Flight Centre NZ responsible for Flight Centre retail brand strategic long-term objectives & annual marketing plan. Reporting line to Global Marketing Manager ANZ.Integrated research and analysis into strategy, ensuring the company direction reflected the changing business, consumer and competitive retail environment. Responsible for identifying sales and profit building opportunities though marketing initiatives. Expos, Events PR & Communications. E-commerce website.