Jo Ann Tizzano Email & Phone Number

Holmdel, New Jersey, Us

Holmdel, New Jersey, Us

Holmdel, New Jersey, Us

New York, Ny, Us

Led a team that managed all external communications/media relations for one of the largest financial services companies in the U.S. Acted as company spokesperson. Created, directed and executed public and media relations strategy to enhance the reputation of the company as a leader in financial protection, wealth management and retirement savings.Media relations counsel for the company’s executive leadership and other key experts who serve as spokespeople; developed key messages for the company’s senior executives, including members of the Executive Committee, on a multitude of financial services topics.Led crisis communications management. Developed and executed U.S. public relations strategy for global projects launched by the company’s parent company, AXA Group. Developed and nurtured relationships with key reporters to enhance and protect the company’s reputation. Managed AXA Equitable’s reputation in social media. Collaborated on the evolution of the company’s presence on Twitter, Facebook and LinkedIn, including content creation. Oversaw monitoring of all sites and responses to posts/inquiries; collaborated with compliance, human resources, internet strategy and retail distribution teams on social media guidelines for employees and the company's sales force of financial professionals.Served as a public relations committee representative for AXA Equitable with the American Council of Life Insurers (ACLI) and the Insured Retirement Institute (IRI), organizations dedicated to issues management for the life insurance industry.Managed public relations agencies on retainer and contracted for special projects.

Created and directed strategic marketing communications plans based on business objectives for the company’s retail distribution sales force and sales management. Developed and executed multiple PR, advertising and direct mail campaigns; used these methods to extend corporate brand and key messages into the areas of MONY’s locations throughout the United States.Directed and managed multiple projects from conception to implementation, through design and print production working with the company’s creative departments to produce all advertising and collateral materials for multiple business units. Managed the corporate advertising program. Worked closely with the company’s advertising agency on the creative process, strategic planning, research, print, radio, TV production and media buying to ensure that advertising initiatives remained on target with brand positioning, corporate objectives, deadlines and budget.Created, directed and managed MONY’s in-house, fee-for-service advertising and public relations agency serving the company’s retail distribution sales force, wholesale distribution channel and product manufacturing business units.

Provided strategic public relations planning to the company’s retail distribution sales force of branch managers and financial advisors based on business objectives, including the development and implementation of PR plans to drive an increase in revenue, recruiting and branding.Trained marketing staff in MONY’s branch offices on public and media relations strategies and tactics to increase sales production and the effectiveness of recruiting efforts.Coordinated and managed internal and external publicity events including the company’s demutualization event, multiple press conferences, and home office training events for branch managers and branch marketing staff. Created a variety of sales and marketing communications materials including press releases, media backgrounders, pitch letters, key message documents, media Q&As, by-lined articles, ad copy, prospecting letters, and professional biographies.Launched a grass roots public relations pilot program designed to help a financial advisor, new to the business, launch his or her career through ongoing, positive media placement. The pilot was so successful that the company launched a formal local market PR program within six months.