Joan Weber Email & Phone Number

Fort Worth, Tx, Us

Plano, Texas, Us

Work with companies, large and small, on marketing projects such as logo designs, websites, ad units, business sets, print materials, and emails

Indianapolis, Indiana, Us

Translate user and business requirements into creative and compelling solutions for Anthem’s 73 million members that include brainstorming to create unique concepts, developing wireframes and sitemaps, UI/UX, website flow structures, and creating designs that comply with brand guidelines to promote company products. – Business initiatives supported for 2019 is estimated to yield $8.2 million in savings– Created a complex data-driven pharmacy toolkit microsite for employers with self-service tools and resources; survey from employers showed this tool matched expectations by 92%– Completed UI/UX for an internal email builder that is easy for non-digital designers to quickly create a styled email to improve turnaround time to clients– Worked with vendor to create a responsive and 508 compliant member-facing microsite on health care reformWorking to implement changes to the existing email process workflows between different teams and systems to streamline email builds in Salesforce Marketing Cloud Present wireframes, UI/UX, and design concepts and ideas to business partners through virtual presentations Presenting an idea to executive leadership to serve our limited English proficient members by creating translated materials to educate members, provide a better member experience, and potentially generate millions in savings with a minimal investment by partnering with our value based care initiatives Create guides and documentation for other designers on creating emails, interactive PDFs, and 508 accessible micrositesCreated an internal tool, Optimus, that is a compilation of scripts and design assets to improve designer efficiencies in InDesign, streamline onboarding of new designers, and create consistency in design files

Carros, Fr

Researched and provided a recommendation to create the first animal pharmaceutical app in the App Store for veterinary professionals to earn CE credit on mobile devices; managed project from start to finish including: timelines, reviews, design, user experience, implementation and project managementProposed leveraging technology from vendor to build a new system and process to support overall marketing strategy after collecting data from sales to identify inefficiencies in its $1M B2B marketing loyalty programNegotiated contracts and implemented a more cost-effective online rebate program for IVERHART brand products and recovered $60K in slippage after analyzing program; also served as the main point of contact between rebate vendor and Virbac managing all issues related to the program Worked with marketing managers to promote brands, products, and private labels for B2B/B2C using print, websites and microsites, tradeshow materials, emails, email databases, and preference center management Partnered with e-Marketing manager to provide strategic recommendations to executive leadership team on all digital marketing initiatives to drive brand awareness and ultimately increase salesImplemented tracking and monitored the results from Google Analytics/Urchin and Silverpop Engage emails to provide reports as necessary on promotions/campaign performance

London, Gb

Worked cross-functionally to develop digital content Lead developer on the Pepsi brand (which at the time accounted for the majority of Tribal Dallas’s revenue), and the only developer on the majority of those projectsBrands supported include: Pepsi, Diet Pepsi, American Airlines (AA), AT&T, Nokia, Bank of America, Dyson, ExxonMobil, Ad Council, Mountain Dew, Diet Mountain Dew, Sierra Mist, Frito-Lay, and 7-Up

Responsible for concepting, designing, and creating print and online advertising and marketing collateral for promotional purposes for internal and external usage Used SEO and SEM best practices when applicable for digital projects

Master'S Degree, Business Administration And Management, General

Communication, Advertising And Communication