João Costa Email & Phone Number

Fortaleza, Ceará, Brazil

Responsible for leading and structuring the activities of the Market Intelligence team, developing studies and data analyses on consumer habits and behaviors, trends, and scenarios, as well as monitoring competitor movements.Focused on defining policies and processes, I provide strategic information to the Marketing, Communication, and Commercial areas, identifying opportunities for growth and innovation. I leverage advanced tools such as Power BI for data analysis, visualization, and presentation, ensuring greater precision and agility in decision-making.

Fortaleza, Ceará, Brazil

Monitor product performance for Grupo Cidade de Comunicação/Record TV/Rede Jovem Pan; Implement and track performance metrics using the OKR methodology; Develop feasibility studies for commercial projects through 360° planning (Multiplatforms): consumer behavior (TGR, TGI, Navegg DMP, IPC Maps, Nielsen), radio/TV audience, and digital metrics (Google Analytics and YouTube Analytics); Generate insights to support performance management, process improvement, and innovation; Pricing strategy; Power BI Specialist, DAX & Data Visualization.

Fortaleza, Ceará, Brazil

Analyze and monitor the audience of the radio stations at Grupo Cidade de Comunicação; Create and manage dashboards (Power BI and Google Data Studio); Assist in the implementation and tracking of performance metrics; Develop feasibility studies for commercial projects; Generate insights to support performance management, process improvement, and innovation through data-driven decision-making; Build commercial defenses; Prepare management reports, among others.

Fortaleza, Ceará, Brazil

Map processes and identify improvement opportunities focusing on productivity and the delivery of IGQA indicators; Ensure the progress of projects and proposed actions through periodic follow-ups with action plans; Conduct time studies, motion analysis, and process flow evaluations; Perform audits regarding the application of standards, processes, and culture based on the OI-Contax management model; Deliver training, monitor indicators for critical analysis; Track the PDCA tool (Prisma) for supervisors, signaling the feedback application index; Provide the operation with relevant information on processes in deviation; Integrate processes between the OI team and the Contax team.

Fortaleza, Ceará, Brazil

Supervise call center teams to achieve set targets; Develop, motivate, and assist the team in solving end-customer issues; Conduct monitoring and provide feedback to the team; Track operational indicators; Train and develop team members; Participate in management meetings; Present action plans for unmet goals; Perform other administrative tasks.

Fortaleza, Ceará, Brazil

Handle repair requests opened by technical support related to phone programming; Consult the central system to diagnose/resolve issues with the line or digital services; Make outbound calls to customers and perform internal checklists; Open repair tickets and schedule technical visits when necessary.

Fortaleza, Ceará, Brazil

Provide inbound customer support for telephone line issues; Conduct internal equipment checklists to identify potential faults; Open repair requests and schedule technical visits; Ensure quality service and delivery of service level agreements.

Mba, Inteligência De Mercado, 9,3

Graduação, Marketing/Marketing Management, General, 9.6

Língua Inglesa, Língua Estrangeira, 10