João Costa
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João Costa Email & Phone Number

Market Research | Consumer & Market Insights Strategist | Power BI Specialyst at Sistema Verdes Mares
Location: Fortaleza, Ceará, Brazil 7 work roles 3 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Role
Market Research | Consumer & Market Insights Strategist | Power BI Specialyst
Location
Fortaleza, Ceará, Brazil

Who is João Costa? Overview

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João Costa is listed as Market Research | Consumer & Market Insights Strategist | Power BI Specialyst at Sistema Verdes Mares, based in Fortaleza, Ceará, Brazil. AeroLeads shows a matched LinkedIn profile for João Costa.

João Costa previously worked as Market Intelligence Coordinator at Sistema Verdes Mares and Market Intelligence Coordinator at Grupo Cidade De Comunicação. João Costa holds Mba, Inteligência De Mercado, 9,3 from Universidade De Fortaleza - Unifor.

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Sistema Verdes Mares

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Profile bio

About João Costa

Market Intelligence Specialist with over 15 years of experience, I am passionate about transforming data into strategic insights that drive real business impact. Graduated in Marketing and holding an MBA in Market Intelligence from the University of Fortaleza, I have built a solid foundation to understand behaviors, trends, and market opportunities. I am certified as a Microsoft Office Specialist and Power BI Data Analyst Associate, which strengthens my technical expertise in data analysis and visualization. My career is marked by delivering solutions that optimize processes, enhance efficiency, and drive sustainable business growth. Whether leading advanced analytics projects or contributing to strategic decision-making, my focus is always on creating value through market intelligence.

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João Costa's current company

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Sistema Verdes Mares
Sistema Verdes Mares
Market Research | Consumer & Market Insights Strategist | Power BI Specialyst
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7 roles

João Costa work experience

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Market Intelligence Coordinator

Current

Fortaleza, Ceará, Brazil

Responsible for leading and structuring the activities of the Market Intelligence team, developing studies and data analyses on consumer habits and behaviors, trends, and scenarios, as well as monitoring competitor movements.Focused on defining policies and processes, I provide strategic information to the Marketing, Communication, and Commercial areas.

Mar 2022 - Present

Market Intelligence Coordinator

Fortaleza, Ceará, Brazil

Monitor product performance for Grupo Cidade de Comunicação/Record TV/Rede Jovem Pan; Implement and track performance metrics using the OKR methodology; Develop feasibility studies for commercial projects through 360° planning (Multiplatforms): consumer behavior (TGR, TGI, Navegg DMP, IPC Maps, Nielsen), radio/TV audience, and digital metrics (Google.

Jan 2020 - Mar 2022

Market Intelligence Analyst

Fortaleza, Ceará, Brazil

Analyze and monitor the audience of the radio stations at Grupo Cidade de Comunicação; Create and manage dashboards (Power BI and Google Data Studio); Assist in the implementation and tracking of performance metrics; Develop feasibility studies for commercial projects; Generate insights to support performance management, process improvement, and innovation.

Jan 2018 - Dec 2019

Continuous Improvement Analyst

Fortaleza, Ceará, Brazil

Map processes and identify improvement opportunities focusing on productivity and the delivery of IGQA indicators; Ensure the progress of projects and proposed actions through periodic follow-ups with action plans; Conduct time studies, motion analysis, and process flow evaluations; Perform audits regarding the application of standards, processes, and.

Sep 2014 - Jul 2016

Operations Supervisor

Fortaleza, Ceará, Brazil

Supervise call center teams to achieve set targets; Develop, motivate, and assist the team in solving end-customer issues; Conduct monitoring and provide feedback to the team; Track operational indicators; Train and develop team members; Participate in management meetings; Present action plans for unmet goals; Perform other administrative tasks.

Apr 2011 - Aug 2014

Technical Support Assistant

Fortaleza, Ceará, Brazil

Handle repair requests opened by technical support related to phone programming; Consult the central system to diagnose/resolve issues with the line or digital services; Make outbound calls to customers and perform internal checklists; Open repair tickets and schedule technical visits when necessary.

Aug 2010 - Mar 2011

Technical Support Representative

Fortaleza, Ceará, Brazil

Provide inbound customer support for telephone line issues; Conduct internal equipment checklists to identify potential faults; Open repair requests and schedule technical visits; Ensure quality service and delivery of service level agreements.

Jan 2009 - Jul 2010
3 education records

João Costa education

Língua Inglesa, Língua Estrangeira, 10

Clec - Centro De Língua Estrangeira Do Ceará
FAQ

Frequently asked questions about João Costa

Quick answers generated from the profile data available on this page.

What company does João Costa work for?

João Costa works for Sistema Verdes Mares.

What is João Costa's role at Sistema Verdes Mares?

João Costa is listed as Market Research | Consumer & Market Insights Strategist | Power BI Specialyst at Sistema Verdes Mares.

Where is João Costa based?

João Costa is based in Fortaleza, Ceará, Brazil while working with Sistema Verdes Mares.

What companies has João Costa worked for?

João Costa has worked for Sistema Verdes Mares, Grupo Cidade De Comunicação, and Grupo Contax.

How can I contact João Costa?

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What schools did João Costa attend?

João Costa holds Mba, Inteligência De Mercado, 9,3 from Universidade De Fortaleza - Unifor.

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