Docotoral research in Sociology, in the research area Organizations, Spatialities and Sociabilities, at the Federal University of Pernabuco (UFPE) Sociology Postgraduate Program, funded by the Coordination for the Improvement of Higher Education Personnel (CAPES). I analyze processes of urban redevelopment, gentrification and the reproduction of socio-spatial segregation patterns related to the consumer behavior, lifestyles, forms of use and appropriation of space and places of the urban middle/high classes.

Produced a Master's dissertation, in the research area Media and Cultural Practices, at the Federal University of Ceará Social Communcation Postgraduate Program, funded by the Ceará's Foundation for Support of Scientifical and Technological Development (FUNCAP).Researched the relation between local journalism and gentrification processes, specifying how differential representations of places and users related to the production of multiterritorial configurations, creating effetcive normatizations and symbolic divisions between consumption practices and sociabilities of affluent groups and neighborhood sociabilities of working classes.

Worked as Communications and Marketing Manager for the largest environmental NGO of the state of Ceará, Brazil. I helped to implement a professional communication culture in the company, unifying into a coherent voice different species conservation and environmental education projects, planning, supervising and producing organizational, institutional and promotional communication material (digital and print) responding to the marketing needs of the organization, its projects and many stakeholders. Also managed publicity and press relations of the organization succesfully achieving insertions in local and national news media.

Worked in planning, creating and branding, developing advertising campaigns, managing digital presence in social media and branding strategies for local companies. Also worked in redeveloping and developing new brands.

Worked as a junior marketing analyst and main copywriter for a small ad agency focused on forward and innovative digital communication strategies at the time in the local market. Produced digital marketing assessments, strategies and campaigns for local companies.

Internship as copywriter at one of the main advertising agencies in the local market in 2009-2010.

Internship in copywriting in the multiple academic award winning experimental advertising agency at the Universidade de Fortaleza (Unifor), the largest private university of the northeastern Brazil.Worked as a copywriter producing advertising material for academic extension projects, philantropic projects and small local NGOs.