I lead efforts to embed design thinking and innovation across the B Lab Network. By blending creativity with strategy, I ensure our initiatives meet the needs of diverse stakeholders while advancing our mission of systemic transformation.Strategic Design Leadership: I apply methodologies like design thinking, systems thinking, and human-centered design to address complex challenges and align solutions with our organizational goals.Collaboration and Growth: Partnering with cross-functional teams, I enhance organizational processes, elevate learning and development, and build capacity for innovation across the network.Passionate about leveraging design principles and technology, I focus on creating frameworks and experiences that empower the organization to explore new ways of working and unlock its full potential.

- Help drive B Lab Europe's growth by engaging Country Partners and fostering the B Corp movement across the region.- Manage the certification pipeline, monitoring trends and supporting the certification working groups for a smooth experience for companies.- Co-develop a network engagement strategy with key leaders, encouraging information exchange and collaboration among stakeholders.- Curate a knowledge base with resources and contacts, and initiate working groups to address shared challenges collaboratively.- Design and facilitate training and knowledge exchange opportunities that empower the team and enhance collaboration.- Work with the Markets Development team to support B Corp certification in regions without local representation, ensuring a consistent certification process.

Building a lifestyle and hospitality brand from scratch - an exciting family project that is now taking its first steps.

Clients: IE University (+5 Schools), Inditex Careers, N26Managed and helped hiring a team of 8 project managers and content creators. Responsible for the strategy and content management of the social media accounts of international brands. Also worked on ad-hoc campaigns and digital storytelling projects.

- Developed, executed, and optimized digital strategies (focusing on Organic Social Media)- Contacted and maintained close relations with clients to develop projects and digital strategies.- Organized, assisted and managed social media platforms for multiple clients/brands (Facebook, Instagram, TikTok, LinkedIn, Twitter)- Oversaw the creative team deliverables, providing feedback and approving designs for digital campaigns.- Assisted, developed and activated social media strategies.- Ensured the correct activation of social media and digital campaigns.- Created monthly and bi-weekly reports to identify the outcome of different digital campaigns and polish existing strategies based on insights.- Created creative copies/captions for different brands to attract audiences and increase interactions.

- Assisted the development of content for web and offline marketing- Managed relationships with agencies ensuring the improvement of workflows

Coordinated the rebranding of LeapDesigned a marketing strategy for the goal of 250 attendeesLed a team of 7 collaboratorsProduced an Interviews Youtube show (LEAP Interviews) Assisted the design and structuring of a website

Co-Created and delivered the company's global vision and business strategy, including overseeing collections, brand imagery, product design, creative marketing, consumer technology and digital innovation.