Joao Lopes
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Joao Lopes Email & Phone Number

Group Product Manager - App + Portal do Cliente + Estratégia de Clientes at Porto
Location: São Paulo, São Paulo, Brazil 8 work roles 4 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Group Product Manager - App + Portal do Cliente + Estratégia de Clientes
Location
São Paulo, São Paulo, Brazil
Company size

Who is Joao Lopes? Overview

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Quick answer

Joao Lopes is listed as Group Product Manager - App + Portal do Cliente + Estratégia de Clientes at Porto, a company with 22556 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Joao Lopes.

Joao Lopes previously worked as Lead Product Manager - Strategy & Portfolio at Porto and Lead Product Manager: Channels at Porto. Joao Lopes holds Pós-Graduação Lato Sensu, Gamificação E Engajamento Em Produto Digital from Pontifícia Universidade Católica Do Paraná.

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Porto

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Profile bio

About Joao Lopes

I am a digital product leader with a strong background in marketing and design, who believes that the only way to develop products that truly make a difference—for both businesses and customers—is by being fully immersed in the context to focus on what truly matters. In a world full of complexity, simplifying things is a mission I take seriously.Currently, I work at Porto, the largest insurance company in Latin America, where my role in product management has expanded to orchestrating channel strategies, managing portfolios, and leading customer segmentation and clustering initiatives.My education reflects my passion for design, technology, and communication. I hold a technical degree in Design from ETEC Rocha Mendes, a bachelor's degree in Social Communication from the University of São Caetano do Sul, and a postgraduate degree in Gamification & Engagement Applied to Digital Products from PUC-PR. But what truly drives me is continuous learning—whether through courses, reading, or, most importantly, through exchanges with fellow professionals.

Current workplace

Joao Lopes's current company

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Porto
Porto
Group Product Manager - App + Portal do Cliente + Estratégia de Clientes
State of São Paulo, Brazil
Employees
22556
AeroLeads page
8 roles

Joao Lopes work experience

A career timeline built from the work history available for this profile.

Group Product Manager - App + Portal Do Cliente + Estratégia De Clientes

State Of São Paulo, Brazil

Lead Product Manager - Strategy & Portfolio

Current

→ Currently orchestrating the strategy for the digital channels ecosystem in collaboration with business units and product teams.→ Deeply involved in customer segmentation and persona development for a base of over 17 million customers, conducting detailed analyses and driving initiatives to create personalized strategies that maximize channel engagement.

Apr 2024 - Present

Lead Product Manager: Channels

São Paulo, Brasil

→ Led the corporate initiative to increase the penetration of the Porto App within the client base, driving actions that resulted in a 20% year-over-year growth in users.→ Conducted the business plan for the development of the new Client Portal, also including roadmap development and communication, launch strategy definition, and integration with other.

Apr 2023 - Apr 2024

Lead Product Manager

Directed the development of the new B2B2C channel, Lumisfera, driving the experience design and tech implementation of the new e-commerce platform while also leading its brand strategy, ensuring alignment with FTD’s core values.→ Designed an omnichannel purchasing journey (integrating B2C and B2B2C models), which was rated highly satisfactory by over.

Jul 2021 - Mar 2023

Product Manager

Brazil

Managed the "FTD com você" e-commerce platform, the largest B2BC education channel in Brazil in revenue and sales.→ In the first 6 months, implemented enhancements and addressed key product opportunities that led to a 23-point increase in the channel's NPS.→ Defined, implemented, and analyzed acquisition, navigation, and satisfaction metrics, setting.

Aug 2020 - Jun 2021

Lead Client Manager For P&G

São Paulo E Região, Brasil

Managed multiple shopper marketing projects for P&G Gillette LATAM, leading cross-functional teams of UX designers, brand strategists, art directors, and operations personnel, in collaboration with P&G Marketing teams.→ Spearheaded Gillette's highest-grossing promotional campaign, achieving record-breaking increases in sales and revenue.→ Designed.

Jul 2015 - Jul 2020

Client Management For Vivo

São Paulo

→ Led the creation of Vivo's Instagram profile and spearheaded the platform's first-ever sponsored post campaign. This project marked the debut of Instagram's advertising feature, with Africa + Vivo selected as one of the pilot partners in Brazil.→ Directed major brand experience projects for Vivo's two key product launches at the time: Vivo 4G and Vivo.

Jul 2014 - Jul 2015

Client Management For Casasbahia & Pontofrio

São Paulo E Região, Brasil

→ Led advertising campaigns and multichannel projects for Casas Bahia and Pontofrio, two of the largest retail chains in Brazil.

Nov 2011 - May 2014
4 education records

Joao Lopes education

Extensão, Digital Product Leadership

FAQ

Frequently asked questions about Joao Lopes

Quick answers generated from the profile data available on this page.

What company does Joao Lopes work for?

Joao Lopes works for Porto.

What is Joao Lopes's role at Porto?

Joao Lopes is listed as Group Product Manager - App + Portal do Cliente + Estratégia de Clientes at Porto.

Where is Joao Lopes based?

Joao Lopes is based in São Paulo, São Paulo, Brazil while working with Porto.

What companies has Joao Lopes worked for?

Joao Lopes has worked for Porto, Ftd Education, Integer\Outpromo, Africa, and Young & Rubicam.

How can I contact Joao Lopes?

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What schools did Joao Lopes attend?

Joao Lopes holds Pós-Graduação Lato Sensu, Gamificação E Engajamento Em Produto Digital from Pontifícia Universidade Católica Do Paraná.

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