I am a digital product leader with a strong background in marketing and design, who believes that the only way to develop products that truly make a difference—for both businesses and customers—is by being fully immersed in the context to focus on what truly matters. In a world full of complexity, simplifying things is a mission I take seriously.Currently, I work at Porto, the largest insurance company in Latin America, where my role in product management has expanded to orchestrating channel strategies, managing portfolios, and leading customer segmentation and clustering initiatives.My education reflects my passion for design, technology, and communication. I hold a technical degree in Design from ETEC Rocha Mendes, a bachelor's degree in Social Communication from the University of São Caetano do Sul, and a postgraduate degree in Gamification & Engagement Applied to Digital Products from PUC-PR. But what truly drives me is continuous learning—whether through courses, reading, or, most importantly, through exchanges with fellow professionals.