Co-responsible for the execution of all field marketing initiatives for the Public Sector segment in Latin America. For that, we work closely to a variety of cross-function teams to deliver the best value possible to our entire ecosystem, and to better position Google Cloud’s technology and solutions for our audience.On behalf of The 8Agency.

Now co-responsible for the content strategy from the previous role, it evolved to manage the Strategy & Marketing team and external partners/suppliers, while the involvement in other parts of the business also grew (in operations, sales, talent growth, people, internal innovation, etc.). The essence of the role was to help create a strong and desirable brand for talent and prospects, innovating from the inside-out towards our mission: to generate opportunities for our entire ecosystem (talent, customers, end users, partners, etc.).

Responsible for creating the content strategy for the brand, exploring different approaches to connect our audiences (prospects/customers and talent to join the team) and position the company apart from competitors. Then, coordinate the execution with the creative and content team, while combining different types of data to analyse results and measure impact on the business.

The essence of this role was to become a trusted advisor to prospects and eventually source new sales pipeline for the United Kingdom & Ireland territories. For that, I was working closely with the sales team, customer engineers and marketing team to better interact with potential customers to learn about theirs business needs and help them navigate through low-code development in OutSystems.

Responsible for sourcing new pipeline, I would connect with sales prospects to learn about their business and understand how/if there might be a potential opportunity to evolve. For that, I had daily conversations with account executives and customer engineers on those opportunities.

Focused on Digital Marketing, I was responsible for connecting the target audience with the solutions Microsoft has for teachers, students and education institutions (public and private), showcasing the value that technology can bring to Education. For that, I would work with the sales team and lean on the available data to run specific campaigns and measure results properly, make changes from learning and improve for future campaigns.

Responsible for building the strategy and leading the execution of all marketing initiatives for the Education segment. The essence of the role was to help consolidate technology as key tools to improve education in the country, from different perspectives - teachers, students, education institutions (public and private), and partners. Some of the key responsibilities were: - Budget planning and execution;- Hold and sponsoring key external events;- Land audience programs (Showcase Schools, Microsoft Innovative Educator Experts, etc.);- Act together with the Microsoft Learning Consultants to deliver the Microsoft in the Classroom message to educators in school, events, workshops, etc;- Work together with content partners to create and deliver courses;- Build new relationships with partners.

Co-responsible for creating and executing the sellout strategy. The main initiatives were about rolling out sales and marketing campaigns for the distributor’s sales teams to increase their results. On the other end those sales, I would work closely to main sub-distributors and resellers across Brazil so they could also increase their sales numbers, and pull that demand for products from the distributors. Another key initiative that I led was related to rolling out training and programs for the distributors’ sales teams, so they could learn more about Microsoft’s products and services and be better prepared to position them with customers.

Focused on sales excellence, my role was to provide relevant data and insight to support decisions by the Public Sector director and team leads. Also, I would help organize internal and external events, as well as create presentation decks. In parallel, I engaged in side projects to connect with other parts of the business, such as a project with the Distribution Team (where I would move to a few months later).

Cast member for three different stores in Downtown Disney. This was a customer (or ‘guest’, as we call them) facing role, where I would help keep the Disney magic alive and make sure everyone had a great experience visiting the stores. For that, I had great mentors and training at Disney University.