Jocelyn Hoffman Email & Phone Number

Rotterdam, Zh, Nl

Rotterdam, Zh, Nl

Dordrecht, South Holland, Netherlands

Dordrecht, South Holland, Netherlands

Dordrecht

Wellington & Wairarapa, New Zealand

Wellington

ANZ is the largest bank in the Asia-Pacific region. Worked on a special campaign in the MBS team (Merchant Business Solutions) to increase usage of Contactless Payment Solutions by merchants. Responsible for contacting warm leads (business owners throughout New Zealand) via phone and using my experience in storystelling to have targeted conversations that outlined the benefits of the product to the individual circumstances of each merchant. Job also required me to do database management, admin work and completing the set-up of the product through the internal backend system. Reference upon request.

Dordrecht

Patriot International is a dominant force in the field of specialist maintenance and construction equipment for the Oil, Gas & Energy Industry. The company provides integrated solutions to piping problems and offers a wide variety of equipment (Patriot), training (The Academy) and manpower (Polaris).As Interim Marketing Coordinator, I helped start the delivery of a broad range of key marketing and business development activities, designed to grow the firm's revenue and profitability. I was responsible for the set up and execution of marketing projects. Project scope varied from singular concepts to multifaceted, multichannel marketing campaigns, which included content creation, brochure creation, digital media, website development, email marketing, public relations and social media.

Rotterdam Area, Netherlands

A world leader in the yachting industry, TUI Marine (part of TUI Travel - now Travelopia) boasts over 70 bases worldwide, 2.500 boats and are innovators in yacht design. TUI Marine brands operate in a multi-source market and operate 50 websites in 7 languages. Responsible for the operational activities of the Marine websites in The Netherlands – Sunsail, The Moorings and Le Boat - and all online marketing activities. Reference available on request.E-commerce activities:Content Management - Taking content ownership of the Dutch websites including writing content, managing products, promotions, images and videos etc. through the website CMS (Drupal). Website Analysis & Quality Control - Monitoring and evaluating website activity and performance (traffic, leads and sales) via Google Analytics, Tableau Reader and the website internal analysis tools.Marketing activities:Email Marketing - Producing timely email pieces for all new and existing customers - including writing content, managing fulfilment, production and delivery; analysis of all email marketing campaigns.Social Media - Managing content and campaigns across all social media platforms used to promote the brand. Monitoring all activity and mentions via various tools (Brandwatch, Social Baker, Google Analytics, Facebook insights).Advertising - Responsible for buying online media space; measuring and critically evaluating activity, making recommendations; monitoring of competitor acquisition activity.Partnership - Building affiliate partnerships and contra marketing deals with retailers, tourist boards, bloggers and other influencers. SEO & PPC - Helping to keep all PPC campaigns up and running by working closely with an external agency. Review PPC keywords and split campaigns for Dutch and Belgium market. Helping improve SEO through keywords review and link building to increase organic traffic and reduce PPC costs. Monthly updates for AdWords campaigns.

Travelling around South America - Ecuador, Peru, Bolivia, Chile, Argentina and Brasil.

The Hague Area, Netherlands

GamePoint is the world's premier casual gaming community website, bringing together the best features of online social networks and games in an unrivalled online experience. With portals live throughout the world and a series of social network applications on the biggest networks out there, GamePoint is quickly becoming one of the major global players in the casual gaming market.Community management builds and monitors the community and becomes the voice of the company towards its users. Through interaction with the community, the user's comments can be translated into internal improvements in order to satisfy and keep the community loyal.Responsible for:o Building and guarding the community and leading group of moderators (volunteers)o Keeping customers loyal by translating suggestions into internal improvementso Communication through social media, blogs, emails and phoneo Email marketing and writing blogso Creation and execution of DM campaigns and online eventso Quality management of the websites and testing of games

Assistant Projectmanager ‘Niet OK’; a Smartphone application for reporting problems in Public Spaces. Responsible for maintaining customer relationships, acquiring new customers and marketing & communication expressions for Niet OK. Wrote a strategic marketing plan for Niet OK as my final thesis.

Junior Marketing & Communication (Intern) at Dancetour; a series of dance events throughout the Netherlands. Researched the possibilities to organize the events in the UK. Full employee after completing my internship in June. Also responsible for communication on websites and on social media, writing and releasing press releases and factsheets, giving interviews and Artist/Press Supervisor during events.

Bsc, Marketing

Economics

Attended Fall 2009 semester, following courses in Advertising, Marketing Management, PR, Consumer Behavior and German.

Vwo

Profiel EM, met Management & Organisatie en Biologie1 in vrije ruimte.