Wouter Huisman Email & Phone Number

Dordrecht, Zuid-Holland, Nederland

Responsible for Data Analytics & Engineering within the Marketing Department of CAK Groep.Role & Achievements:- Providing standardized insights on Online Marketing Performance in Tableau dashboarding. (mainly website, email and digital campaign performance).- Managing, expanding and maintaining all Python-scripts, SQL-databases and Tableau-dashboards used by the Marketing department.- Setting up and analyzing A/B-tests in email and digital campaigns.- Improving and expanding all existing scripts (efficiency, readability, reusability).- Writing new code for business logic, automized A/B-testing, calling data from API's, cleaning & transforming data, etc.- Learning about Machine Learning. Started using Linear Regression and Clustering algorithms to provide insights.- Solving various MI-cases.- Troubleshooting and creating solutions when scripts or dashboards stop working as expected.- Achieved a seemless transition from Universal Analytics to Google Analytics 4. Created new Python-scripts to gather data, new databases for storage and reconstructed all dashboards using GA.- Achieved the implementation of a new version control system for code (Gitlab).- Achieved automatic monitoring of A/B-test performance in emails.

Responsible for Data Analytics within the Shiprepair Division of Damen Shipyards.Business Analytics - Role & Achievements:- Standardized all business performance insights in one Power BI application (sales, financials, market shares, and more), hereby combining data from different systems and applications.Market Analytics - Role & Achievements:- Achieved to get more insights on the market, clients and competitors, against alower cost.- Provided management with insights to create business plans.- Provided marketing with insights necessary for the marketing strategy.- Provided sales with insights on their sales area's.- Provided workshops and training sessions for colleagues to better work with data applications and data in general.- Managed relations with all data suppliers.- Supported colleagues working with Power BI, Salesforce and other data apps.

Consultancy for entrepeneurs who are experiencing financially challenging times (commercial focus).Consultant/Advisor:- Coaching entrepeneurs in writing business plans- General consultancy with a commercial focus, in cooperation with 'het Ondernemersklankbord'- Managing relations with clients (50+ clients, over a 2-year period)Peercoach:- Coached several new groups of interns in becoming consultants/advisors.

Writing a thesis on 'Marketing Accountability' - Grade: 7.7- Researching the measurability of online (and offline) Marketing.- Writing recommendations (and how to implement them) specified for this company.

General Marketing support

Bachelor'S Degree, Marketing/Marketing Management, General, 7.7

Havo