Jocelyn Lum Email & Phone Number

Develop strategic partnerships with players (both commercial and WOG) in the F&B industry, to drive and integrate collaborations into HPB’s holistic programmes, strategies and initiatives. Markets and bridges partners and HPB’s interest (including shaping policies and tech-integration with partners’ platforms) to reach mutually beneficial collaborative.

Responsible for developing sustained strategies to grow local visitorship, through engagements with community leaders, education institutions and membership-based clubs (NTUC, Safra, Civil Service Club) to put Sentosa as the top-of-mind choice especially during Covid times.

Solicits and generates sales opportunities, while providing recreational solutions to both local and regional corporate clients. I have personally secured a list of high-profile events including Metasprint Aquathlon, ASICS Relay Run, Meiji Run, Safra Celebration Run and Super League Triathlon. My Sentosa journey also includes a stint in the MICE industry.

Generate new accounts and service existing clients to maintain and strengthen business partnerships. I was also responsible for developing marketing and media strategies for entertainment businesses, and management of events such as road shows and product launches.

Bachelor Of Business Management, Marketing Major; Finance Minor

Diploma In Tourism And Resort Management