Jocelyn Lum Email & Phone Number

Singapore

Develop strategic partnerships with players (both commercial and WOG) in the F&B industry, to drive and integrate collaborations into HPB’s holistic programmes, strategies and initiatives. Markets and bridges partners and HPB’s interest (including shaping policies and tech-integration with partners’ platforms) to reach mutually beneficial collaborative agreement and increasing market share of health promoting products.Pillar Lead: Health & Food pillar in identifying new partners to achieve annual acquisition targets, while continuously seek to improve processes in partner retention. Execution of Eat, Drink, Shop, Healthy challenge; sponsor pitch, partner management, coordination with stakeholders, and monitoring efforts to identify and mitigate risks.

Responsible for developing sustained strategies to grow local visitorship, through engagements with community leaders, education institutions and membership-based clubs (NTUC, Safra, Civil Service Club) to put Sentosa as the top-of-mind choice especially during Covid times.

Solicits and generates sales opportunities, while providing recreational solutions to both local and regional corporate clients. I have personally secured a list of high-profile events including Metasprint Aquathlon, ASICS Relay Run, Meiji Run, Safra Celebration Run and Super League Triathlon. My Sentosa journey also includes a stint in the MICE industry, managing trade accounts for global markets, and identifying business opportunities to drive incremental visitor numbers and revenue.

Generate new accounts and service existing clients to maintain and strengthen business partnerships. I was also responsible for developing marketing and media strategies for entertainment businesses, and management of events such as road shows and product launches.

Bachelor Of Business Management, Marketing Major; Finance Minor

Diploma In Tourism And Resort Management