Jocelyn Lee Email & Phone Number

California, United States

New York, New York, United States

New York, New York, United States

Consulting and strategic advisory firm partnering with tech and media companies for business development, partner development, and go-to-market strategy & execution.

New York, New York, United States

First BD hire at 30-person AI startup. Played key role in signing first five major customers for AI-driven martech product. Partnered with agency ecosystem. - Product commercialization and go-to-market - Pricing - Customer integration / onboarding- Established product-market fitSeries A funded with lead investment from iHeartMedia.

London, England / New York, NY

Launched HearstLab UK: a London-based, early-stage venture fund for women-led SaaS startups. Expanded investment portfolio into fintech vertical. Sourced and evaluated investments across enterprise software, healthcare, HR tech, marketplaces. Built operator platform and investor ecosystem relationships in new market. Board observer for Akoni and FilmChain..

New York, New York

Joined as head of digital business development to accelerate digital revenue & growth into new categories: - Led distribution partnerships focusing on emerging platforms and apps, including connected TV- Expanded role to lead corporate development initiatives across restaurant delivery, local sports, home services, and marketplace verticals - Stood up new.

Greater New York City Area

Co-creator of BD function for a 90-year-old institution. Sourced new content distribution and licensing deals. Creatively structured investment models and business plans for new show ventures. Highlights:- Negotiated the licensing of WNYC Studios content portfolio to Spotify as a key launch partner- Built out third-party content library for WNYC mobile.

New York, NY

Incubated a portfolio of new digital ventures across travel, ecommerce and data verticals to increase customer lifetime value and customer loyalty. Drove market landscaping, business modeling, product development, branding strategy, stakeholder alignment, and customer acquisition. Key businesses: Inspirato powered by American Express: American Express's.

Mountain View, CA

Led partnerships for the #1 personal finance app, focusing on top-of-funnel user acquisition and user retention: wireless carriers, data API integrations, content licensing for the award-winning MintLife blog, and new affiliate verticals. Highlights: - Launched Zillow’s proprietary home valuation tool Zestimates. 30% increase in homes added by new Mint.

Founding PMM for Yahoo Shine, a women's lifestyle site achieving #1 ranking in comScore category within 1 year of launch. Our founding team had the distinction of launching the first property at Yahoo targeted towards a specific demographic ("chief household officer"). Responsible for product positioning, UGC and social media strategy, and marketing.

Mba, Marketing

Activities and Societies: - Led LA Media Trek as VP Corporate Visits, Media Management Association - Cluster Chair - Peer Advisor.

Education record

XI Class of Hearst Corporation's executive development program conducted by Kellogg School of Management. Focused on leadership.

B.A., Business-Economics, Minors In Accounting And Music History

Education record