Consulting and strategic advisory firm partnering with tech and media companies for business development, partner development, and go-to-market strategy & execution.

First BD hire at 30-person AI startup. Played key role in signing first five major customers for AI-driven martech product. Partnered with agency ecosystem. - Product commercialization and go-to-market - Pricing - Customer integration / onboarding- Established product-market fitSeries A funded with lead investment from iHeartMedia.

Launched HearstLab UK: a London-based, early-stage venture fund for women-led SaaS startups. Expanded investment portfolio into fintech vertical. Sourced and evaluated investments across enterprise software, healthcare, HR tech, marketplaces. Built operator platform and investor ecosystem relationships in new market. Board observer for Akoni and FilmChain. Highlights: - Developed launch playbook for investing in new markets and verticals - Refined investment thesis, sourced pipeline, cultivated co-investor relationships - Scaled operator network platform comprised of Hearst and Fitch executives - Ran global marketing strategy including content marketing and social media- Coached and mentored founders

Joined as head of digital business development to accelerate digital revenue & growth into new categories: - Led distribution partnerships focusing on emerging platforms and apps, including connected TV- Expanded role to lead corporate development initiatives across restaurant delivery, local sports, home services, and marketplace verticals - Stood up new digital businesses & emerging tech pilots - Led the commercial deals for front-end and back-end infrastructure partnersHighlights: - Doubled content licensing revenue. Sourced and negotiated multi-year deals with major platforms (YouTube, Facebook, MSN, Yahoo) and CTV/OTT apps- Executed strategic investment strategy: Market sizing, pipeline sourcing, due diligence, investment banker/founder engagement and commercial execution - Led cross-functional teams in developing and executing strategic initiatives including launching new ad products, subscription models, content x commerce, FAST channel content strategy, and emerging technology pilotsI also moonlighted as a venture scout for HearstLab and served on the advisory board: evaluated potential investments, coached female founders, and led a team of five in launching the first ever HearstX (a company-wide innovation conference).

Co-creator of BD function for a 90-year-old institution. Sourced new content distribution and licensing deals. Creatively structured investment models and business plans for new show ventures. Highlights:- Negotiated the licensing of WNYC Studios content portfolio to Spotify as a key launch partner- Built out third-party content library for WNYC mobile app, including partners Financial Times, Harvard Business Review, Serial, and America’s Test Kitchen- Structured marquee podcast co-production deals for The New Yorker Radio Hour and Snap Judgment - Renegotiated carriage fee agreements for national shows Radiolab and On the Media

Incubated a portfolio of new digital ventures across travel, ecommerce and data verticals to increase customer lifetime value and customer loyalty. Drove market landscaping, business modeling, product development, branding strategy, stakeholder alignment, and customer acquisition. Key businesses: Inspirato powered by American Express: American Express's first major co-marketing partnership and innovative Centurion/Platinum Card benefit with luxury travel subscription brandvente-privee US: Luxury fashion e-commerce joint venture with vente-privee France SMB customer acquisition - Sourcewise: Co-authored patent "Systems and Methods for Acquiring New Customers" (B2B data clean room)

Led partnerships for the #1 personal finance app, focusing on top-of-funnel user acquisition and user retention: wireless carriers, data API integrations, content licensing for the award-winning MintLife blog, and new affiliate verticals. Highlights: - Launched Zillow’s proprietary home valuation tool Zestimates. 30% increase in homes added by new Mint users- Stood up new e-commerce "Daily Deals" vertical on Mint platform- Managed Mint app distribution strategy on iOS and Android, including partnerships with telecom partners such as Verizon - Oversaw MintLife blog content syndication and acquisition

Founding PMM for Yahoo Shine, a women's lifestyle site achieving #1 ranking in comScore category within 1 year of launch. Our founding team had the distinction of launching the first property at Yahoo targeted towards a specific demographic ("chief household officer"). Responsible for product positioning, UGC and social media strategy, and marketing partnerships. Lead PMM for Yahoo News, a top news site. Led development of data-driven recommendations to improve product experience and user retention. Highlights:- Launched monthly Yahoo Shine newsletter. Grew subscribers 40% from launch and converted to 15% increase in site traffic and revenue - Developed and executed marketing plan for premium sponsored video series “The Thread” (multimillion-dollar ad spend), driving 30 million streams over 9 months- Managed strategic marketing partnership with leading blogger network BlogHer- Drove landing page feature enhancements through user engagement research, personalization tooling recommendations, and usability testing. Led cross-functional team of analytics, product and engineering leads in execution