I’ve always been a creative and deeply visual person, whether that meant writing stories, diving into fictional worlds, or drawing the scenes that played out in my head.This love for visuals, world building, and telling stories is what draws me to marketing. It’s the side of business where numbers and creativity meet to create magic, and it has the power to amplify important messages and connect people to the products and causes they care about. A perfect example is Glossier, a makeup brand I admire, that has created an unmistakeable aesthetic that is tied to their values of natural beauty and accessibility.I have also always valued a sense of community. For the first two years of college, I worked at a nonprofit called E4 Youth, which empowers youth of color to enter the creative industry through hands-on experience. While learning how to teach high schoolers web design, I realized the importance of truly passionate leaders, and experienced firsthand the power of a community by your side. That feeling of helping others succeed—and being supported myself—really made me value social impact.Wherever I go, I hope to use my love for marketing, creativity, and community to connect to others and create stories they'll remember.https://lilixu22.wixsite.com/portfolio
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Marketing SpecialistCisco Aug 2024 - PresentAustin, Texas Metropolitan Area -
Digital Strategy InternCisco May 2023 - Aug 2023Austin, Texas Metropolitan Area- Advised customer touchpoint strategy for each of Cisco's market segments and personas, by analyzing 21+ internal and external data sources and auditing competitor sites- Developed sustainability strategy for Cisco's computing products and presented to a 300+ live audience at HQ- Networked with over 40 employees and 40 interns -
Social Media Marketing InternTpn Jun 2022 - Jul 2022Remote- Shaped Takis' and Sarah Lee's yearly strategy by analyzing the social content and brand voice of six competitors, and providing actionable insights- Maintained relevant brand presence by creating TikTok content and scheduling timely posts cross-platform- Reported on social listening insights, social metrics, and trends to drive brand awareness and conversion -
Digital DocentE4 Youth Dec 2020 - Jun 2022- Managed and created content for E4 Youth's social media to promote virtual speaker series "Creative Pathways"- Highlighted Black and brown history of East Austin by producing videos coded into a VR database- Connected companies like The Butler Bros and Verizon Media with a younger target audience though event planning and video campaigns -
Creative MentorE4 Youth Nov 2020 - May 2022Austin, Texas Metropolitan Area- Connected students through their passion for design while virtual- Empowered students to develop authentic and impactful portfolios- Nominated for and won Creative Mentor of the Year '21- Led my team to produce a video ad for Permanent.org, showing how an older generation can preserve their family legacy -
Marketing InternClass2Class Jun 2021 - Aug 2021Remote- Increased average LinkedIn engagement rate by 10%, organically- Helped establish C2C as a leader in virtual exchange, through social media copy that informs and inspires followers- Created a consistent brand image through graphics and copy -
Summer InternA Glimmer Of Hope Jun 2021 - Aug 2021Remote- Highlighted partners and strengthened brand image by creating social media posts- Clarified message and voice of G|A through copy edits -
Website DesignerCreative Action Feb 2021 - Aug 2021Remote- Redesigned Creative Action shop to better reflect their playful brand personality- Increased user friendliness through shop categories and filters- Redesigned Color Squad (muralist program) page to boost their professional presence among clients- Collaborated with clients to realize their vision for the website and keep them involved throughout the process -
Social Media InternE4 Youth Jun 2020 - Aug 2020Remote- Developed a social media strategy for a nonprofit that connects youth of color to creative careers- Campaign focused on storytelling and the tagline "the fight for creativity"- Gained professional skills through collaborative projects, bios that tell a story, and website design
Lili Xu Education Details
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Corporate Communication
Frequently Asked Questions about Lili Xu
What company does Lili Xu work for?
Lili Xu works for Cisco
What is Lili Xu's role at the current company?
Lili Xu's current role is UT Moody | Marketing.
What schools did Lili Xu attend?
Lili Xu attended The University Of Texas At Austin.
Who are Lili Xu's colleagues?
Lili Xu's colleagues are Siddu Kotambri, Deepak Kumar, Rajesh Reddy, Chukwuemeka Nwoko, Mr Along, Yuko Adler, Mabrouk Ali.
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