Jocelyn S. Lai Email & Phone Number

Pittsburgh, Pa, Us

Durham, Nc, Us

Rewriting the Code is a 501 (c)(3) addressing why women quit the computer science major and early in their tech careers. Rewriting the Code is conducting research, building programs, and launching partnerships to understand why women quit and to retain women in tech. We are partnering with select universities and leading tech companies to identify high potential women CS majors early in their undergraduate studies, place them in technical internships, and provide robust programming, training, mentorship and community to help them excel in their technical educations and careers.

Pittsburgh, Pa, Us

Making Duolingo known and loved by top talent all around the world. Part of the iconic marketing team; reporting to the CMO.2024 Transform’s Employer Brand of the Year

Pittsburgh, Pa, Us

Scaled and led the Talent Acquisition function through pandemic and return to office, achieving headcount goals. Expanded to global talent searches, in support of company growth. Teams reporting into Talent Acquisition: Technical, Design, Business Recruiting; University Recruiting; TA Operations.Company Recognition:2023 Apple Design Award for Delight and Fun2023 BuiltIn's Best Places to Work2022 Fast Company Best Workplaces for Innovators2022 Fast Company 10 Most Innovative Education Company2021 Forbes Best Startup Employers2020, 2018, 2017, 2013 Most Innovative Company by Fast Company2020 Best Machine Learning Startups for by Glassdoor2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture ListUniversity Programs Recognition: 2022 Untapped Top Internship Programs2022 OneReq Internship Program Trailblazer” Award 2022 Handshake Early Talent AwardOffices in: Pittsburgh (HQ), NYC, Seattle, Beijing, Berlin Careers: http://careers.duolingo.comUniversity: http://university.duolingo.comBlog: https://blog.duolingo.com

Pittsburgh, Pa, Us

Hired to launch, lead, and scale the Talent Acquisition function. Consistently doubled headcount YoY, in preparation for and through 2021 IPO.

New York, New York, Us

San Francisco, Us

New York, Ny, Us

San Francisco, Ca, Us

Norman, Oklahoma, Us

Teaching and coaching students on how to prepare for the real world.• Developed and teaching a new course that focuses on helping students prepare for the real world. Topics covered: personal branding, building a strong resume, interviewing skills, salary negotiation, presentation skills, leadership skills, personal values, basics to management skills, among many others.• Fall 2016: More than 50% of the class progressed beyond first round interviews and 28% were offered full-time jobs prior to graduation.• Fall 2017: 75% of the class received job interviews, 33% were offered jobs, 100% of offered jobs were accepted.• Spring 2018: 74% of the students were offered employment before graduation; 26% received more than one offer.

Pittsburgh, Pa, Us

All things talent for creative organizations. Global and able to travel. • Talent Placement• Recruiter Training• Strategy, Growth & Operations• Career Coaching, Job Hunt Training• DEIB• Technical Project Management, Software Implementation

New York, Ny, Us

• Hired to build the agency’s first Recruitment team to implement and support an aggressive plan for agency scaling.• Developed and sold in the recruiting vision, capabilities, team structure, and budget, rooted in building talent intelligence, employer brand experience and KPIs.• Oversaw all recruiting efforts and strategy; led, trained and managed a team of seven, bringing in over 200 new hires within 12 months.• Implemented a new applicant tracking system and re-negotiated all vendor contracts; evaluated the value of and built out an employee referral program.• Analyzed and re-designed the candidate and employee on-boarding experience: including travel accommodations, branded collateral, career fair presentations, on-boarding presentations, employee check-ins.• Decreased headhunter utilization and revamped offer negotiation process and strategy, saving the agency $2MM within the first four months.• Led the re-design and launch of a new careers page, which involved an ATS implementation.• Conducted deep competitive and strategic analyses to develop a year-round internship program, relevant to the incoming employee generation. • Developed, sold in to executives, and led production of a summer internship competition concept, which was recognized by Adweek magazine.• Partnered with PR to establish a Droga5 brand voice and increase awareness of and affinity towards Droga5 amongst prospective candidates.• Talent business partner to executives: retention, staff planning, re-structuring, trainings, client on-boarding, salary bands, market realities.

New York, Ny, Us

Head of talent for APAC region: Opened up Shanghai. Restructured Singapore. Grew Sydney.

New York, Ny, Us

Recruited for: San Francisco, Los Angeles, Portland, New York City, Austin, London.Involved in restructuring and opening of specific offices.

Austin, Tx, Us

• Recruited to infuse digital thinking into the organization, starting from the talent and agency reputation. • Led talent acquisition strategy for all hiring needs, across all departments, for both offices.• Managed, led and rebranded the Internship Program (75 interns per year).• Utilized competitive market intelligence and insight to improve, refine, and communicate the desired GSD&M brand image and capabilities. • Identified relevant talent markets, events and conferences, and speaking engagements. • Utilized emerging technologies and principles of brand experience and CRM to build relationships with early adopters, influentials and global talent. • Actively partnered with PR to develop stories that bolstered the agency culture, people and work to attract clients and talent. • Educated and influenced senior leadership to adapt to talent market shifts. • Partnered with HR Manager on agency-wide diversity + inclusion initiatives. • Made approximately 300 new hires.

Austin, Tx, Us

• Worked cross-discipline to develop proprietary tools, thought leadership pieces, conference presentations, articles, POVs and proofs of concept around emerging technologies and their marketing implications.• Built and managed relationships with press to secure speaking events and articles.• Conducted extensive research and interviews to develop a long-term PR and business development content strategy.

Austin, Tx, Us

• Recruiter for all three offices, reported to VP of Human Resources.• Doubled the agency staff size in less than a year.• Partnered with the Executive team to evaluate and meet hiring needs. • Refined the recruiting process and trained T3 staff to improve the candidates’ interviewing experience. • Implemented a recruiting strategy that leveraged digital media to keep costs low; built personal relations with target schools and agencies, nation-wide.

Austin, Texas, Us

2007, 2008: Ad Education, Public Service2010, 2011: Diversity2010, 2011: AD2ATX Founding Team; Education Chair, Programs Chair

Plano, Texas, Us

• Analyzed key business metrics and customer insights from Coremetrics, sales reports, media reports, A/B tests, in-depth interviews and ethnographic studies for site, media and merchandising optimization for Teen and Home divisions.• Worked closely with agencies to create and maintain interactive site experiences for JCP Teen Back to School, Holiday and Cindy Crawford Home campaigns• Led internal and agency teams on the online Solutions & Buying Guide content revamp project.• Ensured top execution standards were applied to marketing events and content placement throughout the Teen and Home division categories• Analyzed competitors' websites, emerging media trends and consumer desires to discover opportunities for jcp.com. • Developed digital and social media strategies for jcp.com. Educated the department on social media.

Chicago, Il, Us

2008: Digital Strategy & Activation• Contributed to all aspects of the digital planning and buying process• Led Digital training sessions for Tapestry• Worked alongside the SVP and publishers to develop new digital multicultural online analytics tools• Accounts: Best Buy, Walgreens, Allstate 2007: Strategy & Activation • Researched, created, and presented a deck on captivating Chinese-Americans to help develop and expand Tapestry’s multicultural marketing• Led research on Asian-Americans for top clients• Engaged in all dimensions of post-buy analyses, budget allocations, billing, and change notices • Contributed to Kraft strategy planning, competitive analyses, annual Insider’s Guide to Hispanic Marketing• Accounts: Kraft, P&G, Chuck E Cheese

M.A., Advertising

Magna Cum Laude, B.S., Advertising (Media Planning Focus); Minor: Chinese