Jo Cheshire Email and Phone Number
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I'm an experienced marketer with over 25 years' experience, working mainly in the not-for-profit sector. A generalist, I cover a range of disciplines from pure marketing to PR, fundraising and public policy work.I'm currently Director of Marketing and Communications at WCS Care, a Warwickshire-based charity that operates 11 care homes for older people, and 2 care homes for working age adults with disabilities and life-long conditions. I've always enjoyed stories, from reading to telling them, and I bring this to work where I focus on injecting story into WCS’s communications; sharing the work of WCS’s frontline teams and residents to reassure future generations of care home residents and families that living in a care home is a positive decision for those who need full time care. I'm passionate about changing the perception of care by telling the stories behind the great work that goes on in the sector every day.Specialities: Generalist marketer covering: branding, copywriting, literature production (including print management), merchandising, relationship building, PR, web development and maintenance, direct mail, emarketing/sales. Experienced project manager and senior management team member.
Wcs Care
View- Website:
- wcs-care.co.uk
- Employees:
- 72
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Director Of Marketing And CommunicationsWcs Care Mar 2021 - PresentKenilworth, England, United Kingdom
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Head Of Marketing And CommunicationsWcs Care Oct 2020 - Mar 2021
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Head Of MarketingWcs Care Jun 2016 - Oct 2020KenilworthAt WCS Care we believe every day should be a day well lived for our residents, and our staff. Underpinned by the organisation's four values, our approach to care uses the latest technology, innovations and concepts to ensure people can live a familiar life and do as little, or as much, as they'd like to.WCS has pushed the boundaries of care in the UK, developing a reputation for our approach to innovation, technology and care that has attracted interest from providers across the UK and overseas. By sharing our story and experience through our Innovation Hub, where we welcomed around 1,000 visitors over 3 years, we've shown that new ways of working can have a positive impact on the health and wellbeing of people living in care homes and seen other providers adopt some of the technology we've championed.Responsible for our sales, marketing and communications strategy, I work with the Executive Team to also identify new opportunities to enhance the quality of life experienced by the people who choose to live with us.
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Director Of Sales And MarketingSwanswell Oct 2011 - Jun 2016RugbyDirectly responsible for the development and delivery of two strategies related to income generation and public policy campaigning, and responsible for the delivery of marketing across the organisation.I continued to manage the marketing team covering: marketing (on and offline), website development, social media, PR, fundraising, public policy development, and brand integrity and development. -
Marketing ManagerSwanswell Sep 2009 - Oct 2011I joined Swanswell at an exciting time - a new brand had been developed, but was not being used consistently or to its full potential, largely because there wasn't any marketing expertise in-house. Starting with an intern and temp I put in place everything that was needed to embed the brand and improved the wider Swanswell team's understanding of what a brand is, how to use the brand consistently and why we need to protect it. Alongside this I started to look at PR, general marketing and the development of the website. Over the following 2 years the team expanded to cover marketing, social media, PR, sales, fundraising, internal comms, public policy and website development.I also managed our bid/tender writers and was part of the team that won a number of new contracts worth over £25 million.
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Marketing ExecutiveInstitution Of Chemical Engineers Aug 1999 - Aug 2009I held responsibility for marketing a range of products and services related to process safety both in the UK and internationally. Included books and journals for the whole 10 year period, but also training packages and downloadable online training with links into conference and event marketing. -
Promotions ManagerBooks For Students Jul 1995 - Jul 1999I was responsible for producing book promotions for UK libraries and schools. Liaising with all UK publishers to review new titles and special offers, I produced a monthly newsletter detailing a minimum of 6 promotions and two annual catalogues listing tens of thousands of fiction and non-fiction titles.
Jo Cheshire Skills
Jo Cheshire Education Details
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Advertising, Copywriting
Frequently Asked Questions about Jo Cheshire
What company does Jo Cheshire work for?
Jo Cheshire works for Wcs Care
What is Jo Cheshire's role at the current company?
Jo Cheshire's current role is Director of Marketing and Communications at WCS Care.
What is Jo Cheshire's email address?
Jo Cheshire's email address is jo****@****rld.com
What is Jo Cheshire's direct phone number?
Jo Cheshire's direct phone number is +4417885*****
What schools did Jo Cheshire attend?
Jo Cheshire attended Falmouth University.
What are some of Jo Cheshire's interests?
Jo Cheshire has interest in Fresh Air And Family Fun, Cinema, Reading.
What skills is Jo Cheshire known for?
Jo Cheshire has skills like Social Media Marketing, Internal Communications, Copywriting, Management, Marketing, Strategy, Public Relations, Marketing Strategy, Brand Development, Online Marketing, Direct Marketing, Event Management.
Who are Jo Cheshire's colleagues?
Jo Cheshire's colleagues are Laura Jakeman, Maureen Rose, Nicola Rowe, Jayne Matthews, Shona Wallis, Emily Marshall, Mayeso Chiodzeka.
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Jo Cheshire
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