Jordan Gregory Email & Phone Number

Valencia, Ca

Leadership of the marketing and database teams working cross functionally to achieve executive initiatives. Direct relationship with clients and C-suite team on major projects and marketing campaigns from input to feedback to approvals and progress reporting. Development of marketing strategy and KPIs. Ownership of special executive projects involving corporate communications, branding campaigns, project decks, client RFP completion, and buyer personas. Representative achievements: Collaborated with clients and cross-functional stakeholders on database workflow and UI/UX enhancements to streamline existing processes. Comprehensive data audit and clean-up resulting in removal of 14,000 duplicate database entries, 85% improvement in email campaign preparation time, and reduction of order processing time by 14%. Modernization of marketing and sales collaboration with the integration of Hubspot, Salesforce and Google Analytics resulting in centralized metrics, customer journey roadmap, efficient campaign assessment, and faster reporting of campaign outcomes to executive teams.Managed communication and rollout of company rebrand and institution of branding guidelines and approval processes. Aggregated marketing assets on company intranet reducing person dependency and improving brand consistency company wide.Repositioned company database externally as a critical component of the evolving theatrical industry through strong client relationships with key major motion picture film studio and exhibitor connections increasing data point collection by 4x from current model.

Greater Los Angeles Area

Provide director-level marketing, research, and project management services to major studio clients of Vision Media on contract/project basis. Ownership of campaign timelines coordinating among exhibition clients, internal departments, and client requiring cross-departmental planning, aggregating client needs, and delivering approved creative assets. Researched and prepared reports on upcoming media buys, digital marketing campaigns, publicity activations, and more for distribution executives. Ownership of special projects for senior studio executives. Representative achievements: Assessed workflow improvements and introduced cloud-based automation to optimize communication, visibility, workflow, and resources across North American field offices streamlining efficiencies and reducing 20 labor hours per campaign.Rescued failing project involving international partners for NBCUniversal and Cinemark through effective communication, planning, and follow-up resulting in delivery of critical digital assets for an on-schedule campaign launch which generated 2.3MM impressions.

Greater Los Angeles Area

Co-founded and co-created platform dedicated to fostering relationships between entertainment industry experts and aspiring professionals. Representative achievements: Grew and educated audience using podcast to solidify brand authenticity and visibility; produced, hosted and edited 100+ episodes on Apple/iTunes featuring relevant content leading to over 50,000 downloads.Built and managed brand across website, populating with relevant content, blogs, and other social media assets to drive visibility and attract clients; leveraged metrics and Google Analytics to monitor and enhance performance. Transformed organization from for-profit Limited Liability Company to non-profit 501(c)3 corporation.

Santa Monica, Ca

Hired to represent company to commercial and institutional theaters (such as the California Science Center, Smithsonian, and Pacific Science Center in Seattle) throughout the US to create and manage in-theater marketing support. Identified individual theater needs, brainstormed ideas and ensured assets were provided to drive attendance including TV and radio spots, one-sheets, promotional items, and miscellaneous print and digital materials. Coordinated cross functionally within IMAX and with external partners. Representative achievements: Executed The Hunger Games: Catching Fire red carpet live stream event in partnership with Lionsgate launching the IMAX screening program leading to a November best three-day opening weekend box office gross in North America.Comprehensive review of marketing assets and elimination of unproductive elements reducing 15 production labor hours per campaign.

Valencia, California

Nation's leading network of independent theater field representatives; division of Deluxe Entertainment Services Group. Collaborated leading studios, theatre chains, and team of 250 - 300 field representatives nationwide to ensure deployment of marketing assets within ~800 top theater lobbies in key markets throughout the US. Managed relationships with multiple major motion picture studios (Warner Bros, Universal, Paramount). Representative achievements: Propelled installer network growth from 50 at time of hire to 280, delivering significant increases to revenue and profitability. Built a web-based portal to initiate projects, track progress, and follow-up with field representatives. Increased project due date compliance and reporting from 75% to 93%.Vertically integrated newly acquired display manufacturer by forging relationships with key stakeholders to foster cross-functional collaboration on end product creation and to forecast future resource needs. Increased profitability nearly 12% through improved planning and allocation of resources.

Pasadena / Winnetka / Glendale

Orange County, California Area