Jodi Johnson is a high growth product merchandising and sales executive with over 15 years of experience in senior level roles across sectors including fashion, retail, real estate, and publishing. Jodi is an expert in building brands from the ground up, spearheading creative and visual merchandising strategies, and overseeing design teams to launch seasonal product lines. As the Vice President of Merchandising at The Naked Group, Jodi collaborated with the founders to establish and build the brand, transforming the company into a main player in the cashmere industry. She researched and created the brand vision, extending into styling, designing, and sourcing, resulting in up to $50M per annum in year-over-year growth.A swift relationship builder and people-driven manager, Jodi established and nurtured partnerships with factory offices and factories around the world, including in Italy, Hong Kong, China, among others. As Merchandiser, Head of Domestic Sales, and Co-designer at B. Chyll Cashmere (a division of Sweater.com), Jodi oversaw 15 road representatives, selling products to both domestic and international retailers across all fashion markets. Jodi is a seasoned creative director overseeing photo shoots, editing images, and selecting shots for marketing campaigns across social media, email, and catalogs with a focus on maximizing sales figures and reaching company KPIs. Expertise: sales, merchandising, retail, design, brand strategy, photo shoots, PR, marketing, direct-to-consumer, brand vision, styling, sourcing, relationship builder, factories, fashion, design, real estate, publishing, creative director
