Jody Burbank Email & Phone Number

Tampa Bay | Los Angeles

Business, branding, event, and headshot photography that reinforces your professional image, engages your customers, and allows you to connect effectively with your target audience.Your business, your life, well captured.

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Managed distributed high-performing content teams, ensuring productivity and defining data-driven measures of success. Strategized and collaborated with stakeholders across channels to establish innovative digital content strategies that drove self-service and traffic. Optimized content to improve the customer experience and supported product launches and.

Developed content management strategies that increased online self service, reduced frontline call handling time, and increased one-call resolution. Implemented content migration and intake processes to support the launch of Jive Social Business Software for frontline content and communications. Drove cross-functional content improvement projects to.

Implemented a cross-functional Enterprise Content Review (ECR) program to improve content collaboration, accuracy, and consistency for Sales and Customer Care channels. Developed a team-wide quality program consisting of checklists, content calibrations, and peer reviews, improving the consistency, simplicity, and organization of content. Defined and.

Implemented content templates and improved policy layout for frontline employees, resulting in 12-second reduction in site navigation time. Launched hover menus and implemented search functionality for frontline employees, resulting in six-second reduction in site navigation time.