Jody Burbank Email & Phone Number

Tampa Bay | Los Angeles

Business, branding, event, and headshot photography that reinforces your professional image, engages your customers, and allows you to connect effectively with your target audience.Your business, your life, well captured.

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Managed distributed high-performing content teams, ensuring productivity and defining data-driven measures of success. Strategized and collaborated with stakeholders across channels to establish innovative digital content strategies that drove self-service and traffic. Optimized content to improve the customer experience and supported product launches and system releases. Developed and coached teams for professional growth.Collaborated with localization leadership teams to publish Spanish-translated content. Launched and led content management strategies for global partner brand sites and content. Established content reuse strategies to enable shared content publishing across multiple channels for internal and external customers. Increased content quality and core metrics through the launch of quality programs, writing standards, content audits, and frontline-feedback resolution.

Developed content management strategies that increased online self service, reduced frontline call handling time, and increased one-call resolution. Implemented content migration and intake processes to support the launch of Jive Social Business Software for frontline content and communications. Drove cross-functional content improvement projects to support the frontline.

Implemented a cross-functional Enterprise Content Review (ECR) program to improve content collaboration, accuracy, and consistency for Sales and Customer Care channels. Developed a team-wide quality program consisting of checklists, content calibrations, and peer reviews, improving the consistency, simplicity, and organization of content. Defined and mapped team goals to key business objectives.

Implemented content templates and improved policy layout for frontline employees, resulting in 12-second reduction in site navigation time. Launched hover menus and implemented search functionality for frontline employees, resulting in six-second reduction in site navigation time.