• Primary responsibility for creating and implementing key experiential marketing programs and events for American Express OPEN and Starwood Resorts & Hotels • Lead a team that plans and manages nearly 100 events annually including tradeshows (CES and SEMA), proprietary educational events and small business strategy sessions with industry experts (Facebook Big Break) • Facebook Big Break recently recognized as 2013 ACE Award Winner for Best Integrated Social Media Campaign

• 2007 XM Marketing Employee of the Year• Planned and executed all direct-to-consumer programs to promote SIRIUS|XM content and drive prospects and sales through affiliate & corporate partners and accommodation programs. Responsible for 30% sales increase YOY through accommodation programs.• Managed partner relationships with AirTran, ExpressJet, JetBlue, United, Avis, National, Alamo, AOL, DIRECTV and Starbucks, handling both the relationship and contractual compliance. Negotiated $500k of marketing value from key partners.• Provided valuation analyses for existing and prospective partners. Identified/executed programs to eliminate disadvantageous partnerships resulting in $1M in cost savings. • Representative marketing projects include email, online banners/advertising, customized microsites & landing pages and in-flight and in-vehicle materials. Programs resulted in over 300M impressions annually.• Cross functional responsibilities included developing and executing XM event marketing programs; representative projects include album releases, promotions/sweepstakes and special events such as the Bob Dylan Modern Times album release, GRAMMYs sweepstakes and KZLA Country Bash in Los Angeles.

• Planned and executed all OEM events including auto shows (Miami, LA, Detroit, DC, Chicago and New York), trade shows (SEMA and NADA) and dealer meetings. • Developed core elements of exhibit kit that could be easily and inexpensively modified for individual events over several years.• Managed exhibit and creative agencies, secured music and sports talent for press events/receptions, trained on-site staff and oversaw all on-site activities.• Developed all dealer collateral/instructional materials and managed distribution process for a network of over 8,000 dealers.

Coyne Communications is a full-service marketing agency specializing in the automotive industry. • Responsible for the day-to-day management of the BMW, Rolls Royce Motor Cars and MINI accounts, serving as the primary point of contact with client-side marketing managers; managed weekly and monthly project status, billing and timeline reports.• Involved in all stages of project development, from start-up meetings with clients, to creative briefings with campaign contributors and final client review.• Prepared client presentations, including proposals. • Developed and monitored project budgets.• Obtained broad knowledge of production and printing requirements through close working relationship with production department. • Responsible for obtaining specialty printing quotes for client review/approval.• Coordinated with key vendors to organize client events, including the 2002 BMW Motorcycle Dealer Meeting.