Demonstrated strong team leadership managing executional details of brand activations with VP-level collaboration and financial accountability. Helped shape the revamping of about.nike.com by owning the translation workflow and implementation of twelve new language options on the site.

Established workflow and cross-functional collaboration in the development of cutting-edge 3D digital body models for the Nike Capture & Modeling (Body Lab) team, including the capturing of athlete body scan data and the creation of digital body forms for apparel fit analysis, apparel design and marketing animations.

Achieved success overseeing operations of cross-functional teams and assisted in production of global brand campaigns, from initial strategy definition and team staffing to creative concept development and iteration through final client approval, production and launch.

Provided mentorship to three direct report PMs and owned the responsibility of profitably marshaling the $3 million Xbox and Windows Phone digital AOR annual retainers across digital creative campaigns, immersive digital experiences and video production.

Spearheaded the review and approval of global digital brand creative for adherence to brand standards during the transition to a new Xerox brand ID. Responsibilities included the consideration, escalation and resolution of brand standards exceptions for nuanced regional/cultural sensitivities.

Developed and implemented workflow and operational processes at the then new Portland office. Managed creative resourcing and outside production vendor relationships.

Carried the heaviest workload (by revenue) of all Razorfish PMs 2006-2009, consisting of digital media, video, packaging and brand identity design.