Growing up in Miami Beach, a city with a beautiful matrix of ethnic, class, and age diversity, I was always curious about the signals of identity, the tensions between community and conformity, and what it meant to belong. This curiosity is the north star of a career dedicated to using bold digital storytelling to create consumer culture. I love connecting people to the stories, characters, worlds, talent, and brands they love, and have a track record building and leading ‘big idea’ global marketing campaigns for franchises like Spider-Man, X-Men, James Bond 007, South Park, and Transformers. I built the first social campaign in theatrical (When A Stranger Calls), the first AR activation (District 9), and hacked Vine (literally) for the launch of The Wolverine trailer. Additionally, I launched the AppleTV+ service, rebuilt Hulu's approach to subscriber acquisition by using deep audience insights and CRM data, and worked with brands like Qualcomm, Unilever, Taco Bell, Bud Light, and McDonald’s to enable them to fearlessly ‘show up’ in culture in meaningful ways via innovative short-form digital content and creator-led storytelling. I have extensive experience marketing multiple revenue streams, building unique and differentiated brand positioning and sales narratives, using data to understand audiences, and managing media budgets ranging from scrappy (<$150K) to substantial ($40M/year). I develop strong cross-functional relationships and love to build, mentor, and inspire passionate, diverse teams that thrive in fast-paced environments. Won 4 Key Art Clio Awards, Media Week Grand Prize for Excellence, and 3 Webby’s People Choice Awards. BS, University of Michigan. MBA, McDonough School of Business at Georgetown University.------Skills: Creative, Marketing, Management, Strategy, Team Leadership, Growth Marketing, Team Building, Strategic Consulting, Marketing Strategy, Digital Strategy, Entertainment Marketing, Film Marketing, Content Marketing, Content Strategy, Brand Strategy, Brand Marketing, Content Distribution, Content Integration, Digital Marketing, Digital Media Planning, Digital Advertising, Integrated Marketing, Measurement, Analytics, Market & Consumer Research, Search Marketing, Social Media Marketing, Viral Marketing, Video, Mobile Media, Mobile Marketing, Creative Strategy, Creative Production, Subscriber Acquisition, Subscriber Churn, Influencer Marketing, Creator Content, Project Management, SVOD.