Joe Macleod Email and Phone Number

Ottawa Sports and Entertainment Group (OSEG) is a dynamic and innovative organization dedicated to delivering world-class sports and entertainment experiences to the vibrant community of Ottawa. As the premier sports and entertainment group in the region, we are proud to be home to the Ottawa REDBLACKS, Ottawa 67s, Atletico Ottawa, Ottawa BlackJacks, Lansdowne & TD Place Events, Entertainment and Hospitality.With a commitment to excellence on and off the field, OSEG strives to create memorable moments for our fans, drive economic growth in the community, and foster a sense of pride and unity. Our passionate team is fueled by a shared love for sports, entertainment, and the incredible energy that comes from bringing people together.At OSEG, we are constantly pushing boundaries, embracing innovation, and leveraging the power of technology to enhance the fan experience. From electrifying game-day atmospheres to world-class concerts and events, we take pride in creating unforgettable moments that connect people and ignite their passion.

An award-winning, creative and strategic problem solver with experience across multiple business disciplines. Joe is a veteran sales and marketing executive who leads a marketing team of over 50 marketing, sales, communications, and specialists, across 180 brands in Australia, and New Zealand.Joe has served as the Head of Marketing for Australian Venue Co (AVC), Australia's fastest-growing hospitality group, hyper-scaling to a billion-dollar valuation. AVC has revolutionized the hospitality experience as a first mover in the mobile ordering space with partner Mr. Yum. AVC has set the standard of marketing practice in the Australian arena with a digital-first, analytics-focused strategy.

Labatt Breweries is the Largest beer brewer in Canada, and is part of AB INBEV, the largest brewer internationally. With Labatt I have;- Received three Western Canadian Sales Performer of the month Awards, and four Alberta Sales Performer of the Month awards for being single top performer in Western Canada and Alberta respectively. - Grown volume and market share by building new relationships with independant business owners and corporate partners.- Expanded existing relationships through investment return analysis and model ROI projection. - Capitalized on partnerships with local properties such as the Calgary flames, to international partnerships like the NFL, UFC, FIFA, to build brand recognition and create strong ties with our partners. - Identified trends, gaps, and investment opportunities through stringent statistical analysis utilizing internal and external reporting methods.- Built excel tools and models to manage budgets, statistics, accounts, and general organization- Managed relationships with hundreds of tertiary accounts simultaneously in both retail and On Premise- Managed dynamic pricing from both primary seller (Labatt) to tertiary seller (customer) in a competitive market. - Held accountability for territory performance in both volume and market share.