Joe Mchugh Email & Phone Number

Joe Mchugh is a Senior Director, Portfolio Insights and Analytics, Pbna at Pepsico. He possess expertise in customer insight, strategy, marketing research, market research, segmentation and 32 more skills. Colleagues describe him as "Joe is a great partner, challenging (in a good way!) and strategic. As a vendor, he brought me into his team as I was one of them, sharing information, listening to different perspectives and helping craft the right story that would resonate best with the team. He sees the big picture, translating the finding into actions to grow the brand. Always makes time, never too busy - a true partner that I highly value. " and "Joe is the consummate analytics professional, able to focus on what is critical and tell a story from disparate complex data sources in a simple and compelling way. While Marketing Mix is not a new discipline for PepsiCo North American Beverages, a tool is only as good as it's uses - and Joe has been leading the way to improve the way NAB uses Marketing Mix to make better Media ROI decisions."

Listed skills include Customer Insight, Strategy, Marketing Research, Market Research, and 33 others.

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  Senior Director, Portfolio Insights And Analytics, Pbna

  Pepsico

  Stamford, Ct, Us