Joe Mitchell Email & Phone Number

Wilmington, Delaware

Exton, Pennsylvania

Wilmington, Delaware

Created and operated the largest independently owned toy store in Delaware, which has been voted “Best of Delaware—Best Toy Store” since 2009. Responsibilities include:Strategic business planningSecuring financingLease negotiationPromoting and marketing the business through:Social media campaignsWebsite contentPress releases to generate television, radio and print coverageEmail campaignsDirect mailingsPrint AdvertisingImplementing all technology used for sales, inventory management, accounting, electronic marketing, and customer database Researching, selecting, purchasing and merchandising all productsManaging a staff of five Customer Care AssociatesCreating and directing several initiatives to improve customer satisfaction and increase sales Implementing an automated reward program to foster customer loyaltyCreating and implementing a full schedule of in store events designed to increase sales while providing fun, educational activities for our community. Some of the events include:Weekly YoYo ClubWeekly story time“Crafternoon” (hands-on art & craft instruction) Game nightAnnual “Spring Fling” (All day party celebrating the arrival of Spring)Book signings/author readingsHands-on healthy cooking demonstrations for childrenAnnual food driveNetworking with community, business and political leaders to deepen our relationships within our community Participating in public events such as the Ice Cream Festival, Point to Point, and fund raising events for the Delaware Children’s Museum to broaden awareness of my business and be a positive force in the community

Wilmington, Delaware

Responsible for all aspects of retail managementHandled all personnel decisions, including hiring and benefits administrationInvolved in all store planning, including financial planningCreated and maintain store website, one of the first e-commerce websites for model railroading in the world Created all internet, radio, direct mail and newsprint advertisingIssue press releasesScheduled all in store events and create all signage