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Offering a robust background in product management, business consulting, and marketing. While at Demandbase the team has thrived under my leadership as Principal Product Manager, where I've applied my Marketo / Adobe experience in segmentation strategies, personalization, marketing analytics, and marketing automation to grow our offerings from ideation to multi-million dollar SaaS revenue products. Prior to being acquired by Demandbase, my efforts at Engagio contributed to significant advancements in user adoption. My mission is to create products that transform data into actionable insights, fueling marketing strategies with precision. Focused on enhancing AI capabilities to provide clients with cutting-edge solutions that address their business needs.
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Staff Product Manager, GtmQsc Dec 2024 - PresentCosta Mesa, Ca, Us -
Principal Product ManagerDemandbase Jun 2020 - Nov 2024San Francisco, Ca, Us• Owned all aspects of the roadmap for Orchestration and Personalization product offerings (> $11MM ARR).• Spearheaded the development of an Orchestration platform, leveraging a build and partner strategy to introduce actions for Salesforce, Microsoft Dynamics, HubSpot CRM, MAPs, SalesLoft, Outreach, and Ad Network Audience integrations (Google, Facebook, Bing, Adobe), expanded Demandbase actionable TAM by 400%.• Pioneered a distribution channel for third party ad networks through partnership with LiveRamp, generating over 800 million records synced in 4 years across 300+ customers.• Directed user testing and research initiatives, identified enhancements and bugs prior to product launch; contributed to all Go-To-Market deliverables for 20+ new features. -
Adoption Product MangerEngagio (Acquired By Demandbase) Mar 2019 - Jun 2020San Mateo, California, Us• Assessed user feedback to iterate on product features and roadmap. In collaboration with cross-functional stakeholders, prioritized the top asks based on Voice of Customer insights, which resulted in improved NPS.• Implemented process for building and maintaining in-product guides and messaging, including 40+ new guides, leading to 2x adoption. -
Product ManagerMarketo, An Adobe Company Jul 2017 - Mar 2019San Jose, California, Us• Implemented Agile Scrum methodologies across 4 scrum teams spanning multiple countries, leading to streamlined efficiency in development lifecycles.• Drove the product strategy, roadmap, and all Go-to-Market deliverables for revamping Account Based experiences across Marketing and Sales personas.• Developed strategy and roadmap for an end to end reimagining of the Marketo user experience.• Conducted comprehensive user research initiatives, identified critical usability fixes and bugs prior to the launch of 10+ new features in the updated user experience framework. -
Senior Business ConsultantMarketo, An Adobe Company Dec 2013 - Jul 2017San Jose, California, Us• Served as the primary consultant for 250+ Marketo customers (SMB, Mid-Market, and Enterprise clients), advising on implementation, integrations, migration, strategy, best practices and optimization.• Led the planning, coordination, and presentation of implementation training sessions for 20+ on-site and 100+ virtual marketing and sales teams.• Influenced product’s roadmap by operating cross-functionally to provide user feedback to the product team.• Achieved the responsibility of Subject Matter Expert for Database Management (List Building, Duplicates, Custom Objects), Integrations, Personalization, SSL Landing Pages, Lifecycle Management, Nurture Campaigns, and Account Based Marketing through demonstrating significant knowledge in those areas. • Accelerated customer adoption by partnering with the internal Education team to develop the Marketo Certification Exam and facilitating the Office Hours program.• Saved 30+ "at-risk" clients by demonstrating value to clients, which resulted in renewals that otherwise would have been lost.
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ConsultantDoubledutch Nov 2013 - Dec 2013Mclean, Virginia, Us• Reviewed Marketo instance and made recommendations for optimization• Implemented folder/naming convention, removed unused assets• Fixed issues with Salesforce.com sync -
Marketing ConsultantInnotas Mar 2013 - Dec 2013Austin, Tx, Us• Management of website and blogsite content using CMS systems Drupal and WordPress• Data cleansing and database management in Marketo and Salesforce.com• Management of lead uploads from 3rd party content providers -
Research AssistantFleischman Field Research Mar 2012 - Jun 2013• Recruited and screened applicants for marketing focus groups• Prospects found from online surveys and verified through project specific standards
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Marketing ManagerJobvite Sep 2012 - Jan 2013Denver, Colorado, Us• Program Manager: Designed newsletters, landing pages, campaigns, and segmented email blasts -
Marketing SpecialistTalend Dec 2010 - Aug 2011San Mateo, California, Us• Implemented the marketing automation program Marketo, trained others on Marketo aspects, designed and managed all aspects of campaigns• Data cleansing and database Management in Marketo and SugarCRM -
Marketing InternAtlas Copco Jun 2009 - Sep 2010Stockholm, Se• Completed two separate 400 hour internships• In charge of promotion activities and database management• Evaluated Social Media usage and made recommendations for improvements
Joe Perry Skills
Joe Perry Education Details
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San Francisco State UniversityBusiness Administration Emphasis In Marketing -
Santa Barbara City CollegeLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Joe Perry
What company does Joe Perry work for?
Joe Perry works for Qsc
What is Joe Perry's role at the current company?
Joe Perry's current role is Staff Product Manager, GTM @ QSC.
What is Joe Perry's email address?
Joe Perry's email address is jo****@****eto.com
What is Joe Perry's direct phone number?
Joe Perry's direct phone number is +165037*****
What schools did Joe Perry attend?
Joe Perry attended San Francisco State University, Santa Barbara City College.
What are some of Joe Perry's interests?
Joe Perry has interest in Football, Sports Media, Civil Rights And Social Action, Soccer, Home Improvement, Basketball, Hiking, Human Rights, Current Events, Fishing.
What skills is Joe Perry known for?
Joe Perry has skills like Marketo, Email Marketing, Online Marketing, Market Research, Marketing Communications, Microsoft Office, Microsoft Excel, Drupal, Salesforce.com, Sugarcrm, Data Management, Database Administration.
Who are Joe Perry's colleagues?
Joe Perry's colleagues are Edgardo Jasso, Tedi Mulyana, Akira Youngblood, Kelley Miller, Lori Olson, Edward Orchard, Matthew Wilburn.
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