Joe Perry Email & Phone Number

Costa Mesa, Ca, Us

San Francisco, Ca, Us

• Owned all aspects of the roadmap for Orchestration and Personalization product offerings (> $11MM ARR).• Spearheaded the development of an Orchestration platform, leveraging a build and partner strategy to introduce actions for Salesforce, Microsoft Dynamics, HubSpot CRM, MAPs, SalesLoft, Outreach, and Ad Network Audience integrations (Google, Facebook, Bing, Adobe), expanded Demandbase actionable TAM by 400%.• Pioneered a distribution channel for third party ad networks through partnership with LiveRamp, generating over 800 million records synced in 4 years across 300+ customers.• Directed user testing and research initiatives, identified enhancements and bugs prior to product launch; contributed to all Go-To-Market deliverables for 20+ new features.

San Mateo, California, Us

• Assessed user feedback to iterate on product features and roadmap. In collaboration with cross-functional stakeholders, prioritized the top asks based on Voice of Customer insights, which resulted in improved NPS.• Implemented process for building and maintaining in-product guides and messaging, including 40+ new guides, leading to 2x adoption.

San Jose, California, Us

• Implemented Agile Scrum methodologies across 4 scrum teams spanning multiple countries, leading to streamlined efficiency in development lifecycles.• Drove the product strategy, roadmap, and all Go-to-Market deliverables for revamping Account Based experiences across Marketing and Sales personas.• Developed strategy and roadmap for an end to end reimagining of the Marketo user experience.• Conducted comprehensive user research initiatives, identified critical usability fixes and bugs prior to the launch of 10+ new features in the updated user experience framework.

San Jose, California, Us

• Served as the primary consultant for 250+ Marketo customers (SMB, Mid-Market, and Enterprise clients), advising on implementation, integrations, migration, strategy, best practices and optimization.• Led the planning, coordination, and presentation of implementation training sessions for 20+ on-site and 100+ virtual marketing and sales teams.• Influenced product’s roadmap by operating cross-functionally to provide user feedback to the product team.• Achieved the responsibility of Subject Matter Expert for Database Management (List Building, Duplicates, Custom Objects), Integrations, Personalization, SSL Landing Pages, Lifecycle Management, Nurture Campaigns, and Account Based Marketing through demonstrating significant knowledge in those areas. • Accelerated customer adoption by partnering with the internal Education team to develop the Marketo Certification Exam and facilitating the Office Hours program.• Saved 30+ "at-risk" clients by demonstrating value to clients, which resulted in renewals that otherwise would have been lost.

Mclean, Virginia, Us

• Reviewed Marketo instance and made recommendations for optimization• Implemented folder/naming convention, removed unused assets• Fixed issues with Salesforce.com sync

Austin, Tx, Us

• Management of website and blogsite content using CMS systems Drupal and WordPress• Data cleansing and database management in Marketo and Salesforce.com• Management of lead uploads from 3rd party content providers

• Recruited and screened applicants for marketing focus groups• Prospects found from online surveys and verified through project specific standards

Denver, Colorado, Us

• Program Manager: Designed newsletters, landing pages, campaigns, and segmented email blasts

San Mateo, California, Us

• Implemented the marketing automation program Marketo, trained others on Marketo aspects, designed and managed all aspects of campaigns• Data cleansing and database Management in Marketo and SugarCRM

Stockholm, Se

• Completed two separate 400 hour internships• In charge of promotion activities and database management• Evaluated Social Media usage and made recommendations for improvements

Bachelor Of Science (Bs), Business Administration Emphasis In Marketing

Associate Of Arts (Aa), Liberal Arts And Sciences/Liberal Studies