Football clubs are part of the cultural fabric of our society. They represent the hopes, dreams and ambitions of people of all ages and backgrounds and are often the beating heart of their community. That feels particularly true in Liverpool. Everton FC is a club steeped in footballing history and tradition that also plays a pivotal role in changing lives across Merseyside with its community initiatives. In the Bramley-Moore stadium development the club is involved in one of the most important infrastructure projects on Merseyside in generations while, on the pitch, the club defines the mood of a huge and passionate fanbase every week.