Joe Thorn Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Oversees product publishing for the League Championship Series (“LCS”) by building season long marketing initiatives and strategies encompassing brand, content, social, influencer, creative, commercial partnerships, and paid media• Owns and directly manages the publishing budget for the LCS• Partner with global marketing teams to amplify viewership and awareness of global esports events• Works collaboratively with regional esports product leadership, broadcast, content, and commercial partnership teams to define and manage publishing for the LCS• Establishes KPIs to measure and consistently work to improve the performance and effectiveness of marketing initiatives• Collaborates with the global and regional League of Legends marketing teams to create holistic experiences for players

Los Angeles, Ca, Us

• Articulated, proliferated, and quality controlled the brand voice and identity for the LCS• Wrote campaign briefs for regional and global priorities and led content ideation sessions to meet the goals and KPI’s of those campaigns• Assisted in the management of the publishing budget for the LCS• Partnered with regional community craft teams and regional creative services groups to facilitate the creation of evergreen content and activations for the LCS

Los Angeles, Ca, Us

• Crafted the strategy, content, tactics, KPI’s and coverage on social media for the LCS• Generated seven figures in revenue via social media activations and campaigns with business partners and sponsors (ex. Honda, Samsung, Mastercard, Verizon)• Managed incoming asks for the social media team from other working groups within the LCS• Owned relationships with social media channel representatives (ex. Twitter, Meta, TikTok)• Led a team of two social media strategists, providing them with craft mentorship, guidance, and support with their responsibilities• Reported social media analytics using services such as Sprinklr to track channel growth, content performance, and other internal KPI’s

Los Angeles, Ca, Us

• Owned the strategy and launch of the Twitter, Instagram, and TikTok accounts for the LCS in 2019, 2020, and 2021• Worked with LCS leadership and PR on the creation and rollout of public communications• Monitored and reported on audience and community feedback to LCS leadership• Researched best practices, trends, content, and platforms to maintain relevance and authenticity to our audience

Los Angeles, Ca, Us

• Served as the global social media lead for the world’s two largest esports events: the League of Legends World Championship (2016-2019) and Mid-Season Invitational (2016-2018)• Counseled internal publishing teams on how to actualize and represent content concepts on social media• Collaborated with global broadcast teams to provide social media integration into live productions

Los Angeles, Ca, Us

• Conducted tactical executions on esports social media channels for both global (“LoL Esports”) and LCS events

• Worked with the owner and staff on day-to-day operations such as inventory returns, social media marketing, event preparation, and limited inventory selection

• Assisted with pending cases by undertaking legal research and writing projects for the Child Support Enforcement and Felony divisions.

• Researched Illinois case law, statutes, and legislation on estate planning for case briefs, memoranda, and articles.

Ann Arbor, Michigan, Us

Bachelor Of Arts (B.A.), History

Doctor Of Law (J.D.)