My company uses purpose-built Profession Drift vehicles primarily as a marketing tool to promote the sale of high performance vehicles & parts to be sold internationally. All Pro Drift vehicles are built in-house with close interaction with our print and digital media partners with heavy social media presence. By using a broadcast type distribution of content over numerous forums we provide a start-to-finish fully documented build approach. Where as an enthusiast can follow our builds and truly get involved and be a part of something awesome. Numbers don't lie. My current LEXUS SC430 powered by at Toyota Tundra TRD Supercharged V8 has over 67,000 pages views on the Tundratalk.net corporate backed forum site. My approach is simple. Build something that has never been done before. Let people get excited and involved and spread the build out over time. Versus just showing them the completed project. By letting people get engaged over time and them seeing the progress and the finished project is awesome. But even more awesome is when we all get to see it compete in the world famous Formula Drift Series. We put a famous driver in it with their own fan base and the car has instant historical significance. Not only as the car builder do I get the gratification of such a cool thing but my fans get to experience that same great feeling. My past Formula Drift series Pro Drift vehicles have been sold internationally and compete worldwide. You can find out more about my current build at www.JoeDrifter.com