Joe Wilson Email and Phone Number

As owner of the Western Canada franchise for Sonitrol, I am responsible for the overall strategic direction of the Company and its services.

Built the sales team for the Sonitrol Toronto franchise, doubling its business.In July 2000, at the request of existing Sonitrol clients, I acquired the franchise rights for Sonitrol in Western Canada, relocated fromToronto to Vancouver, and started to tackle Western Canada’s commercial security problems.

As Director of Security for Brewers' Retail (BRI, Molson’s and Labatt’s breweries retail and distribution arm), I was responsible for the overall security of 460 retail outlets. At the time, Brewers' Retail's government mandate only allowed them to accept cash, so consequently large sums of laundered cash put them at risk to armed robbery. I became extremely frustrated with conventional alarms and started looking for answers to BRI’s security problems.After a lengthy time of criminal activity at BRI, and over 1.4 million dollars loss a year, I was introduced to Sonitrol’s services by the Metro Toronto Police and an internationally acclaimed security consultant. After testing Sonitrol in 100 of 460 BRI outlets, BRI’s armed robbery activity dropped from 5 per week to 0 and the incident of break-ins and false alarms was reduced significantly. BRI’s complete reversal of criminal activity in such a short time frame that I left BRI and joined with the best security company in the business - Sonitrol in 1994.