Leveraging my industry relationships and 10+ years of experience in consumer goods across homecare, personal care, food, and wines & spirits, I've successfully led the development and revenue growth of sales enablement tools and fintech products.Background in key distributor & account management, sales coaching and accompaniment, developing playbooks and ways of working, customer acquisition and onboarding, and high-value deal negotiation.
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FounderNaija LiquorBirmingham, Gb -
Head Of GrowthSeta Field Jan 2023 - PresentLagos State, Nigeria* Developed and executed company growth strategies, leveraging cross-functional leadership expertise to drive business expansion, revenue growth, and market share increase.*Secured strategic partnerships with high-level executives (MD & Head of Partnerships) of lending institutions, driving adoption of our payment solutions for retailers.*Partnered with a diverse client base including fintech startups, government agencies, and open-market associations, to expand access to credit… Show more * Developed and executed company growth strategies, leveraging cross-functional leadership expertise to drive business expansion, revenue growth, and market share increase.*Secured strategic partnerships with high-level executives (MD & Head of Partnerships) of lending institutions, driving adoption of our payment solutions for retailers.*Partnered with a diverse client base including fintech startups, government agencies, and open-market associations, to expand access to credit for underbanked retailers through innovative sales strategies.* Developed user acquisition and adoption strategies for FETA, Seta Credit and NaijaLiquor.* Connected over 90k retailers across Nigeria to global wine and spirits producers and importers.* Growing our E-Commerce product NaijaLiquor; 30k+ returning consumers, 2k retailers, 300 wholesalers (from NIL) Show less -
Product Development LeadSeta Field Jan 2019 - Dec 2023Lagos State, Nigeria* Lead the Development of FETA, an AI-powered sales enablement tool. * Facilitated investment efforts, generating runway for 22 months.* Launched Seta Credit - helping thousands of underbanked retailers across Nigeria access working capital.* Led a team of developers and analysts to create a unique credit rating system for lenders and credit issuers in the consumer goods sector.* Collaborated with banks and other financial institutions to expand the reach and… Show more * Lead the Development of FETA, an AI-powered sales enablement tool. * Facilitated investment efforts, generating runway for 22 months.* Launched Seta Credit - helping thousands of underbanked retailers across Nigeria access working capital.* Led a team of developers and analysts to create a unique credit rating system for lenders and credit issuers in the consumer goods sector.* Collaborated with banks and other financial institutions to expand the reach and impact of Seta Credit. Show less -
Sales ConsultantSafestyle Uk Jan 2023 - Dec 2023Bristol, England, United Kingdom* Spearheaded and strategically led the regional door-to-door canvassing channel, driving sales growth and revenue expansion.* Served as a strategic deal closer and sales consultant, leveraging expertise to drive revenue growth and foster long-term high-value client relationships. * Transformed and optimized the sales call structure and objection handling process, developing and implementing strategic frameworks that significantly enhanced sales team performance, improved… Show more * Spearheaded and strategically led the regional door-to-door canvassing channel, driving sales growth and revenue expansion.* Served as a strategic deal closer and sales consultant, leveraging expertise to drive revenue growth and foster long-term high-value client relationships. * Transformed and optimized the sales call structure and objection handling process, developing and implementing strategic frameworks that significantly enhanced sales team performance, improved conversion rates, and drove revenue growth. Show less -
Regional Sales ManagerPernod Ricard Feb 2020 - Feb 2022• Developed and implemented distributor joint business plan, partner development manuals, sales playbooks, objection handling processes, and coaching manuals, leading to consistent double-digit year-on-year growth.• Drove collection and analysis of distribution and sales data resulting in 33% coverage growth in 2021.• Delivered over 15% volume and value growth for the region for 2021.• Optimized usage of business resources and drove efficient collaboration between KD… Show more • Developed and implemented distributor joint business plan, partner development manuals, sales playbooks, objection handling processes, and coaching manuals, leading to consistent double-digit year-on-year growth.• Drove collection and analysis of distribution and sales data resulting in 33% coverage growth in 2021.• Delivered over 15% volume and value growth for the region for 2021.• Optimized usage of business resources and drove efficient collaboration between KD teams, on-premise teams and agencies to ensure optimal resource usage.• Grew Retail by 235% by exploring white spaces in hinterlands.• Achieved a 60% growth in Martell placements within region by driving targeted ontrade activations Show less -
Sales ManagerUnilever Mar 2018 - Feb 2020• Managed team of 23 sales representatives to deliver volume and value targets by providing leadership, driving knowledge sharing and collaboration, via a range of tools including Salesforce and Zoho.• Executed project ‘Shakti’, a corporate social responsibility initiative in the region, providing over 400 women access to working capital and business trainings.• Liaised with financial institutions to create tripartite agreement between 35 wholesalers, the wholesaler’s banks, and… Show more • Managed team of 23 sales representatives to deliver volume and value targets by providing leadership, driving knowledge sharing and collaboration, via a range of tools including Salesforce and Zoho.• Executed project ‘Shakti’, a corporate social responsibility initiative in the region, providing over 400 women access to working capital and business trainings.• Liaised with financial institutions to create tripartite agreement between 35 wholesalers, the wholesaler’s banks, and Unilever, to minimise Unilever’s trade exposure and credit risk.• Conducted regular coaching and accompaniment, compliance, and objection handling trainings for over 50 customer development representatives. Show less -
Business Development ManagerPz Cussons Aug 2014 - Mar 2018• Lead team to deliver on volume, value and distribution targets for the territory.. Managed all Key accounts within the territory.. Coached and accompanied field Sales managers and executives within the territory.. Reduced new-product time-to-market from 2 weeks to 4 days by developing online collaboration processes, automated approval processes and other business justification templates and workflows.• Improved customer experience across multiple touchpoints by… Show more • Lead team to deliver on volume, value and distribution targets for the territory.. Managed all Key accounts within the territory.. Coached and accompanied field Sales managers and executives within the territory.. Reduced new-product time-to-market from 2 weeks to 4 days by developing online collaboration processes, automated approval processes and other business justification templates and workflows.• Improved customer experience across multiple touchpoints by developing a customer journey map that reduces friction at touchpoints, resulting in a 30% increase in customer satisfaction ratings across 2 years.• Optimized prospect conversion by adhering strictly to compliance and regulatory risk protocols, creating targeted messaging and content, developing pitch books, and providing personalized recommendations. Show less -
Line Supervisor (Intern)Coca-Cola Hellenic Bottling Company Jun 2011 - Nov 2011*Operation and Maintenance of Filler, Washer, Palletizer, Packer and Unpacker, Electronic bottle inspection and video jet.*Instrumentation support for Utility equipment (Boiler, Compressor, Chiller, Generator, AHU). *Total Preventive Maintenance
Joseph Osemegbe Aito Skills
Joseph Osemegbe Aito Education Details
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International Business -
Business Strategy -
Production Engineering -
King'S College, LagosSsce
Frequently Asked Questions about Joseph Osemegbe Aito
What company does Joseph Osemegbe Aito work for?
Joseph Osemegbe Aito works for Naija Liquor
What is Joseph Osemegbe Aito's role at the current company?
Joseph Osemegbe Aito's current role is Founder.
What schools did Joseph Osemegbe Aito attend?
Joseph Osemegbe Aito attended University Of Gloucestershire, University Of Virginia Darden School Of Business, University Of Benin, King's College, Lagos.
What skills is Joseph Osemegbe Aito known for?
Joseph Osemegbe Aito has skills like Microsoft Office, Customer Service, Project Management, Business Strategy, Sales Management, Market Research, Quality Control, Forecasting, Sales Operations, Key Account Management, Sales, Team Management.
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