Brand Strategy And Marketing Director
CurrentSpearhead high-profile 360-degree marketing campaigns built off of transformative go-to-market strategies. Pivotal in driving record-breaking audience growth and engagement across multiple platforms.๐๐ฒ๐ ๐๐ฐ๐ต๐ถ๐ฒ๐๐ฒ๐บ๐ฒ๐ป๐๐:๐๐ป๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐บ๐ฒ๐ป๐ ๐ง๐ผ๐ป๐ถ๐ด๐ต๐: Achieved the largest reach in the newsmagazine genre, attracting 9.0 million total viewers weekly and fostering the second-most loyal audience in the genre.๐๐ฒ๐ผ๐ฝ๐ฎ๐ฟ๐ฑ๐!: Propelled the show to become the most-watched non-sports program on TV for the first time in over three decades, with an average viewership of 9.2 million nightly.๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐:โข Produce invigorating and industry-recognized brand image campaigns.โข Manage 8-figure marketing budgets and ideate annual content marketing plans.โข Create revenue-generating branded content and guide partners on brand guidelines.โข Pitch and initiate practices to enhance and elevate brand profiles.๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ:โข Lead expansive brand teams and external agencies, driving innovative marketing strategies.โข Conduct annual public speaking engagements and play a key role in pitching new shows to clients and marketing partners.โข Established a department-wide marketing think tank focused on emerging technology and marketing psychology, contributing to the company's dynamic marketing approaches.๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐:โข Collaborate with on-air talent on digital strategy, advising on content, production, posting cadence, and platform intricacies.โข Research and lead cross-platform marketing campaigns, working with external agencies to test strategies and analyze effectiveness.
