Joe Carroll Email & Phone Number

Saint Marys, Ks, Us

Lawrence, Kansas, United States

• Designed, built, and launched lead generation campaign and campaign assets for zero-revenue startup company to generate over $135,000 in annual recurring revenue in less than 3 working months.• Over 5 years experience with digital ad campaigns including Google Ads and Facebook Ads across multiple industries, markets, and campaign strategies.• Set up digital advertising accounts for multiple clients with Facebook, Google, Twitter, Instagram, YouTube, LinkedIn, and Bing. Managed social media accounts, posting schedules, and content calendars for clients.• Managed Google keyword campaigns and display campaigns using a wide array of audiences and strategies to reach them. Experience with custom intent audiences, custom affinity audiences, in-market audiences, remarketing audiences, and combined audiences.• Managed Facebook ad campaigns across multiple industries and nichés to reach like-minded audiences. Experience with Lookalike audiences, custom 3rd-party imported audiences, remarketing audiences, and layered interest audiences. Experience with split-testing Ad Group level ads in experiment format.• Set up lead generation ad campaigns, email campaigns, and opt-in funnels for B2B markets and B2C markets across multiple industries.• Set up automations for nurturing and onboarding leads for multiple clients. Workflows included email marketing and automated text messaging, as well as internal integrations for sales teams CRM requirements.• Designed and built multi-step Zapier workflows to automate and share data between softwares and databases. Experience with custom forms, hidden fields, UTM parameter tracking, basic API calls, and basic text scraping.• Set up multiple data tracking systems for clients using custom code and Google Tag Manager - and validated accurate tracking for client objectives.• Kept marketing and ad logs during campaign processes to ensure clean data and prioritized hypothesis to test.

St Marys, Kansas, United States

• Produced :60 and :120 national TV commercial for LiveWatch Security which aired for over 3 years. Created and delivered variations of CTA to media buyers for time-sensitive promotions and sales.• Produced video for non-profit client generating over $500,000 in donations directly tied to online video results.• Grew client YouTube channel from 0 views to over 3,000,000 views.• Grew client YouTube channel from 0 views to almost 1,000,000 organic views with only 6 videos.• Completed all phases of video production for over 200 projects.• Developed and produced wide variety of formats and styles: Social media video, landing page videos, interviews, documentaries, TV commercials both national and local, animation both 2D and 3D, interactive videos, product videos, promotional videos, testimonial videos, explainer style videos, and more.• Experience with motion graphics design and creation within brand standards for clients. Experience with managing 3D animation and product animations for marketing pieces.• Experience with white-screen and green-screen production. **PreProduction: Researched target demographic, developed multiple concepts within budget constraints, wrote scripts, developed storyboards and shot lists, collaborated on messaging. **Production: Set up talent and contracts. Experience as full Director of Photography from location scouting, to location scouting, and filming on location or in studio locations across a dozen states.Experience with almost every variation of production requirements and codecs: UHD, FHD, RAW, ProRes 422, 24-120 FPS, 48kHz Linear PCM audio as a standard workflow. **Post Production: Completed all tasks required from DAILIES to Final Cut. Edited, colored, and completed sound design on over 40 terabytes of creative projects. **Distribution: Responsible for designing all distribution assets for online channels – thumbnails, SEO optimized descriptions, captions, SRT files, tags.

• Researched and built content-specific blog article for client that produced over 653,000 organic impressions and 100,000 organic clicks within 24 months.• Set up and passively managed Shopify store for over 7 years generating almost $50,000 in digital download revenue.• Set up, built, and managed a dozen websites on platforms such as WordPress, Shopify, Squarespace, GoDaddy, Weebly, Wix. Working knowledge of HTML, CSS, and Javascript.• Experience with basic landing page heat-maps, confetti reports, rage clicks, scroll depth, and other tools to identify quality traffic sources of engaged users and to identify improvements for web experience and landing page functionality.• Experience with tracking and analyzing conversion rates throughout funnel steps and identifying bottlenecks.• Designed and built multiple funnels for clients with optimal page-loading time and user experience.

Research & Development• Developed working prototype for unique SaaS wearable concept for global fitness market niché.• Worked with teams in Canada, Russia, and Taiwan to build custom tech stack for prototype.• Tested market and user feedback at Kansas State University and local gyms to gauge user experience, pricing strategy, and product improvements.• Built out data models unique to niché that demonstrated next gen insights into physical fitness capacity.Business Planning• Built fully operational business plan and financial forecasts to launch product at a sustainable growth rate.• Developed pitch decks and presented to investors for seed round and startup capital.• Analyzed marketing channels and potential market partners and brand ambassadors to promote to niché.

Chicago, Il

Film & Broadcast Courses at Tribeca Flashpoint Academy in downtown Chicago. By studying here, I received valuable knowledge and hands-on experience Screenwriting, Producing, Casting, Directing, Lighting, Editing, and even... Acting. :)Oh, and I picked up a good handful of handy contacts. That was nice.

St. Marys, Ks

When hired on to SafeMart (an Inc. 5000 wireless home security coming also known as LiveWatch Security) there was no Media Department. So I created one.Teaching myself from the ground up, I learned essential video marketing principles, how to write-shoot-edit-repeat, and received some valuable insight into business. I created marketing videos, press releases, product demonstration, interviews, service videos, and even... some fun Christmas Party videos. :)

Cinematography And Film/Video Production

Activities and Societies: Directing, Producing, Editing, Cinematography, Lighting, Casting, and more... Positions experienced: Assistant.

Calculus, French, Literature

Calculus, Chemistry, Spanish

Liberal Arts And Sciences, General Studies And Humanities

Activities and Societies: Photography Dept., Maintenance Dept., Hockey!, Judo, and more...

Education record

I received a Catholic Liberal Arts education from Kindergarten through high-school graduation at St. Marys Academy. Studying subjects.