Joe Chan Email & Phone Number

Hong Kong

Wan Chai, Hong Kong

Emperor CInemas launched the first cinema in Hong Kong in October 2017. I have been getting involved in a new cinema brand set up from zero. I took part in various fields, such as interior design, brand positioning, system development, front line operation flow, website and mobile app design and marketing. Those experiences filled me up with strong sense of startup business, operation and marketing with good understanding of front line operation.Marketing: - Trailblazer to build up unique and competitive positioning and system for startup business - Initiate marketing campaign and media buying strategy under budget to achieve different KPIs- Build a consistent brand image via well designed guideline on all brand materials and exposure- Liaise with shopping malls, banks and other business partners for joint promotion to strike for higher reach to potential customers- Design and oversee CRM and loyalty programs for better acquisition and retention rate- Manage media plan and budget catering different purposesPR- Prepare all beneficial media angles, writing materials and PR shooting for particular media to strengthen the brand image- Event planning such as private parties, gala premiere, opening event etc.- Maintain good media relationship with entertainment and supplement sector and event management for movie and cinema openingDigital Marketing- Provide guideline, design direction and user requirement to website and app developer to deliver the best user experience.- Manage the social media channels, online campaign and generate content in daily basisBusiness Operation- Enhance the new digital operation flow to ease the customers and front line operation- Consolidate requirements from different internal parties to build an efficient reporting routine

Hong Kong

Marketing: -Liaised with banks, shopping malls, landlords and merchants for promotional campaigns.-Initiated seasonal and festive campaigns to keep customers’ attentive to UA Cinemas.-Kept close relationship with operation to avoid inconvenience caused to frontline staffs and customers.-Liaised with distributors for IMAX movies promotion and planned for strategic media buy.-Drafted all layouts, promotion mechanics, terms and conditions.CRM Management: -Reinforced the member engagement by providing special offers, VIP events and other privileges.-Programmed to boost up the number of members.-Extracted the data and analyzed the purchasing pattern of different group of customers.Digital Marketing: -Facilitated year plan and seasonal tactics on Facebook, Instagram and weibo.-Strengthened the customer engagement on social platform.Film Booking: -Analyzed the performance, strength and weakness of different branches base on the box office/sales and demographic data and made the best film schedule to maximize the revenue.New Cinema Opening (Hong Kong and China): -Set up membership program, web site and mobile app and facilitated opening ceremony.-Formulated the position, image and direction of the future development.-Liaised with landlords, agencies and other promotion partners.

Hong Kong

Marketing: -Sought for joint promotion opportunities and drew target audiences’ attention towards movies released.-Budgeted for media buy and scheduled the media plan strategically.-Brainstormed for different gimmicks, souvenirs and online content to reinforce the movie release.Public Relation: -Built excellent relationship with different media to secure the best coverage.-Prepared press release and news angle that suit different media.-Communicated with celebrities and set up interview section for different media.-Made media and news coverage schedule to create momentum for movies released.

Sales and Marketing: -Prepared sales kit and promotional materials to approach different potential doctors for referral and end customers for sale.-Budgeted for promotional material and media buy.

Hong Kong

- Manage menswear stock and report to manager- Provide advice and in-store help to customers

Bachelor Of Arts (Ba), Integrated Strategic Communication

Communication And Media Studies

Higher Diploma In Business, Sales, Marketing And Advertising