Role: GTM Strategy, Product Marketing/Messaging, Brand Management, Competitive Analysis, Market Research, Demand and Lead Generation, Marketing & Sales Tech AutomationResults: Strong double-digit year over year growth each year, acquired an impressive set of Fortune 500 clients, and helped secure a major investment round from PSG Equity—announced March 2023.

Role: Lead Generation, Repositioning, Product Marketing, Global Communications, Analyst Relations, Messaging, Competitive Intelligence, Marketing Automation, Customer TestimonialsResults: Repositioned small rapid application development software company into the low-code market space with commensurate messaging, website, thought leadership, articles, white papers, customer testimonials, etc. enabling an exit by retiring company owners. Lansa was acquired by Idera Corp in December 2018.

Role: Lead Generation, Product Marketing, Product Management, PR & Corporate Communications, Demand Generation, Brand Management, Competitive and Market Research.Results: Re-branded and re-positioned company, grew company 5x in 5 years, filled sales opportunity pipelines in all channels. M&A activities in identifying, facilitating, and acquiring EXTOL in 2016.

Role: Product Marketing, Event Marketing, PR, Sales Knowledge Management, Competitive Intelligence, Market and Customer Research. Results: Strengthened product messaging and brand, executed large global user/customer conferences strengthening customer loyalty, strengthened GTM with strong competitive intel, positioned SmartSignal for acquisition by GE in 2011.

Role: Rebuilt marketing function, GTM strategy, Product Marketing/Content, Competitive & Market Research, PR, Demand Gen, Brand Awareness.Results: Strong YoY revenue growth. Re-tooled messaging, website, collateral. Identified and translated a specific set of product differentiators into messaging aligned throughout our entire customer-facing collateral inventory that spans numerous industry verticals and 17 distinct solution areas. Recognized as a Gartner Cool Vendor as a result of strong AR.

Role: Product development and management. Managed a multi-million dollar SaaS analytics portal for restaurant chains and large entertainment venues. Product vision and strategy. Results: Engaged with key customers/prospects and delivered market leading and innovating product features. Helped build a 3X sales pipeline; helped secure a massive new casino client.

Role: Led a multi-million B2B software integration product suite. Craft multi-generation product plans with input from sales, prospects, analysts, and our global customer base. Led new product feature commercialization, simplified pricing and the order process, constructed a strategic business plan, and aligned cross-portfolio product plans. Crafted and presented a new product vision to our installed base of clients while doubling our reference account list. Newly commercialized technology released under my leadership included AS2 (secure XML and EDI over the Internet), Windows and Linux OS platform coverage, and RosettaNet B2B communications and business process management.Results: Negotiated 40% savings in supplier royalties. In the tough IT economy, I tripled year-over-year new customer sales of my product in 2002. I held sales steady in 2003 and early 2004 while increasing margins and building sales pipeline.

Role: Led post-acquisition software business (RMS) to gain level 1 synergies while re-investing in software engineering to further innovate and differentiate the product offering. Led completion of culture, process, and technology assimilation. Transferred non-Engineering talent to appropriate parent management teams. Led the software engineering team of 25 including several project managers, architecture, documentation, QA, customer service, and software developers. Transformed the development team of C and C++ developers into a Java powerhouse producing dozens of add-ons and several new major releases with winning new user interfaces. Results: Delivered 15 on-time commercial software releases while beating our customer quality goal by 80% and advancing our product to the lead position in our market space. Streamlined our cycle time to market with new features beating our competition and doubling performance against our revenue forecast. We released the first full-featured data translation technology into the marketplace that spanned both XML and EDI capabilities – including support for (then) newly emerging XML standards such as RosettaNet.Implemented new engineering tool sets. Hired super high-performing talent. Tightly synchronized execution with parent company Marketing, Sales, and Support teams. Transformed a chaotic, slow, late, and knowledge-fragile team into a flexible, fast, confident, high-quality software engineering execution engine recognized as the crown jewel of the parent company. Groomed new leadership and expanded the bench-strength of critical knowledge areas.