ECL is a technology and services company focusing specifically on the Ophthalmic and Optometricmarket, providing EHR, PM, RCM, Portal, Optical, and Financing solutions to providers and their patients.• Hired by the President to lead all marketing efforts for ECL from its creation as a sub-brand, to the reinvention as a master brand, converting the brand equity of 9 legacy companies with separate leadership and teams, into one company with a concise product strategy and message. • Turned around 9 flailing companies, products, internal operations, and staff through acquisition, rebranding, staff optimization, and product messaging, to create one of the strongest brands in eye care HIT.• Took revenue from $17M when joining to over $55M in 2.5 years.• Negotiated for and worked with the President and Operations Officer to put in corporate foundational elements like Salesforce, Pardot, Concur and others to help with the rapid growth of the company and to establish internal workflows and metrics.• Completely revamped the entire global marketing team to evolve to a content-based marketing organization within the challenger sale model. Mandated white hat tactics and grew overall traffic and conversions by over 300%. Created our own advertising channel through a quarterly magazine with a distribution rivaling the largest publication in the eye care market.• Reinvented how we engage with clients and prospects at trade shows – our largest budget line – to deliver our new product messaging to clients and prospects, increase client engagement, and increase leads per show by ~600%. Also created and executed on our first user group meeting that combined all nine of our client bases, with rave reviews.

• Established foundations for a strong marketing strategy and continued to expand and grow online presence through engagement and conversion goals. • Drove top line growth to EDM Americas through an integrated marketing approach focusing on the key areas of brand awareness, demand generation, and sales enablement.• Increased inbound leads threefold through effective multi-channel advertising, website redesign, content generation, and landing page optimization, resulting in targeted pipeline growth for specified product offerings.• Developed a new sales process and built it into a new CRM system.

• Managed all aspects of the corporate marketing group, including digital, lead generation and nurturing, events, advertising, branding, and to-market activity with a total operating budget of $3.7M.• Crafted and executed on a strategic, integrated marketing plan effectively marrying digital and traditional channels into one holistic market-driven message.• Created several multi-platform campaigns to raise awareness and demand for products and services. Worked closely with sales organization for proper lead follow up and pipeline growth, including post-mortem analytics and sales enablement opportunities.• Built out marketing automation platform to further enhance sales pipeline and insure proper integration into CRM and sales process.• Acted as liaison between product marketing, solutions management, and sales to close the communication loop between groups to more effectively enable our sales teams.

• Designed and executed on a digital marketing strategy that focused on content marketing, engagement, awareness, and lead generation to elevate the M*Modal brand in the HIT space.• Redesigned the corporate website, including a new IA and solutions-oriented navigation. Created a deep resources area to drive higher engagement and awareness of M*Modal from our target audiences. Developed a content marketing strategy and focused on SEO and SEM, and via social channels, both general and specialized in healthcare. Reached #1 google ranking for targeted keywords in months.• Developed successful social communities and improved community perception of identified thought leaders within the company. • Website now drives 55% of inbound leads. Dropped bounce rates to around 6% and increased relevant web traffic by 40%.• Drove content marketing program to reinforce value proposition. Coordinated with product marketing and corporate communications on content creation and amplification.• Architect of content-based marketing campaigns highlighting our internal thought leaders and sales executives to influence pre- and during-pipeline lead generation. Developed and produced editorials, interactive ROI calculators, white papers and webinars based on identified editorial gaps and market opportunities. Influenced senior leadership to participate in digital and social strategy.• Worked with sales team and customers to bring varied media testimonials to market, such as copy, case studies, and videos.

• Created first-ever holistic strategic marketing plan and led a tightened articulation of our value proposition, brand repositioning, and revised core messaging and visual identity. Grew overall revenue 60%−from $2M to $3.2M in one year.• Worked to operationalize membership sales to engage customers and prospects by creating a regular communication schedule and opportunity identification program.• Built new website and implemented a new Association Management System while building a separate but integrated Content Management System. • Successfully managed high-performing team of 5 while overseeing and directing all activities of Opportunity Knocks’ national nonprofit job board that had a separate team of 5.• Responsible for the design and management of all email-based marketing, including list management, graphic design and layout for both Opportunity Knocks and the Georgia Center for Nonprofits. Increased open rates by 33% and clickthrough rates by 50%. Program-based revenue rose by 25% in one year.• Directed all online and internet-based applications, vendors, and programs, reducing costs by 20% and increasing margin by 15% within one year.• Acted as the sole owner of direction for organization-wide CRM choice and implementation, effectively consolidating seven different businesses into one manageable database, thereby improving marketing efforts and customer information management.

• Developed 1-, 3- and 5-year business, marketing and strategy plans while regularly reporting progress and status to the CEO and board of directors.• Led efforts to diversify the product line, effectively tripling our total addressable market. New revenue streams accounted for 35% of total revenue after 1 year and helped weather the economic downturn, quickly returning to pre-recession levels. • Responsible for identifying and managing the implementation of website enhancements to improve value, user-friendliness, and speed to purchase for all website platforms.• Moved website content platform to a new social-networking based platform to distribute content more broadly and effectively while increasing visibility through search engines and SEO practices. Web traffic increased by approximately 300% over 6 months, increasing banner ad inventory and revenue, while moving Opportunity Knocks’ to #2 on google for “nonprofit jobs”.• Created new social-based marketing programs, including awards, podcasts, exclusive content articles, and networking events across the country, resulting in increased loyalty, revenue, press coverage, and SEO.

• Responsible for all marketing efforts including the website, internal and external advertising efforts, PR, market research, vendor management, SEO/SEM, branding and internal operations.• Led a total redesign of the company website, restructuring the back-end .net code to increase usability, on-the-fly changes, and corporate messaging in order to increase traffic and sales.• Analyzed and worked with IT department to optimize company website to proper SEO standards, resulting in a 300% increase in incoming links, 7-out-of-10 top-ten rankings on Google, and page view increase of 60%.• Analyzed multiple SEM outlets and managed to match Google’s incoming traffic from a specific network with a budget of under $500 per month.• Propelled TalentZoo.com to a 60% increase in online traffic, recruiting services, and banner sales.• Laid the groundwork for complete customer experience to contribute to overall branding efforts, including standards for all communication, including verbal, mail, invoicing and thank-you correspondence and gifts.• Reduced external marketing expenses by 50% within six months and concurrently raised web traffic and experienced record online monthly sales.• Assessed the needs of the company and built the department around the support of an effective blend of online magazine, job board and recruiting company in the communications industry.

• Managed entire product line for promotional products including marketing plan, budgeting and promotions while being charged with meeting revenue and profit goals.• Partnered in the creation of new a pricing structure for our digital print, direct mail, and promotional products lines. • Served as lead marketing representative for communications and process improvements to customers and employees for the go-live of our upgraded e-commerce solution. This included change management challenges, interdepartmental coordination, and overall consistent messaging throughout all levels of the company and our current and prospective customers.• Created a new branding schema for promotional products line while overhauling all company collateral to bring a more up-to-date look and feel to catalogs.• Developed and maintained a five-catalog annual schedule of in-house created catalogs to distribute to the 320-person sales force.• Led a team of eight people and coordinated all research and development of a new company initiative to expand into the education vertical market to focus our sales force and product lines.• Created, administered, and assessed surveys to current and potential customers to determine market needs and our corresponding value proposition while evaluating the feasibility of expansion.• Developed marketing strategies to successfully integrate the vertical market to our current offering.• Continued all duties and activities as marketing coordinator, including all marketing plans, business plans, and white papers for direct mail, while increasing revenue goals for 2005 to $12.3 MM.