Advising B2C startups on marketing strategy and execution across digital channels, including SEO, SEM, digital marketing, email, social media, CRO, demand + lead generation, and scalable growth initiatives.

Anyplace is a housing platform built for the work-from-anywhere generation. Series B backed by the LAUNCH Fund and its founder Jason Calacanis.First marketing hire. Devised, implemented, and executed the marketing strategy with zero initial resources. • Growth Initiatives: Spearheaded the launch and marketing of the flagship product, driving annual revenue growth from inception to $4.7M within three years through strategic market analysis and targeted campaign development.• SEO and Online Traffic: Implemented a comprehensive SEO strategy that increased organic search traffic by over 1,800%, enhancing online visibility while consistently generating 40% of the monthly revenue from SEO.• Revenue Contribution: Developed and executed digital marketing campaigns that directly contributed to 30% of the company’s monthly revenue with a 7x ROAS.

A versatile, scrappy, and driven marketer and designer with a penchant for good coffee ☕️Worked with household brands including Logitech, Samsung, Cadillac, Blue Microphones, JBL, and Dolby.• Brand Strategy – finding the perfect identity in a competitive market• Acquisition – media buying, sponsored opportunities, partnerships, cross-promos• Marketing Communication – revenue + engagement driving email programs• Content Marketing – strategy, promotion, custom branded content• Social Media – strategy, engagement, promotion• Design – from websites to billboards to ad creatives to food trucks to apparel• Growth – combining the above to form a sound growth plan

• Acquisition Strategy: Led a team in designing and executing acquisition strategies that propelled the company to break even within two years of taking on $30M in venture funding.• Operational Expansion: Played a crucial role in developing the organization as it grew from 7 employees to over 70 within the first year.• Cross-Functional Leadership: Collaborated with product and engineering teams to develop the website and app and refine product offerings, enhancing user satisfaction and retention through continuous improvements based on market feedback.• Brand Design: Acted as lead designer and created the artwork for company vehicles, billboards, product packaging, advertising campaigns, and marketing materials.

• Product Development: Built a cloud-based service called Trunx, leading all marketing efforts and serving as the chief designer.• GTM Strategy: Achieved 100k downloads on both iOS and Android platforms within the first six months by implementing aggressive digital and social media marketing strategies.• Media Relations: Managed key media relations and PR campaigns that secured positive coverage in high-profile publications such as TechCrunch, CNET, and TheNextWeb, increasing brand awareness and credibility.

Spearheaded acquisition efforts for a global media company. Managed marketing communication (with newsletters in 5 languages), social media, content management, affiliate marketing and our customer referral program. On the design end, produced demo videos and created daily branded content.What keeps me busy:• Brand Engagement• Social Media Mgmt• Off + Online Marketing Strategy• Customer Acquisition - advertising, performance, affiliate marketing• Customer Network - loyalty, referrals, advocacy
• Email Marketing Program

Manage online and offline marketing at RAVN (www.ravn.com), an online activities search and booking engine that enables consumers to discover, compare and book every possible thing they could be doing in and around their city. Main responsibilities include: • Online acquisition marketing (display, Facebook, SEM)• Offline brand and DR marketing, including events• Social media management• Business development*Ravn.com became Touch of Modern, which I named and helped brand before leaving.

What I bring to the table: Right-brain mindset - creative, imaginative, resourcefulAreas of expertise include:• Branding• Growth Marketing• Digital Marketing• Social Media• Copywritingwww.joefrabotta.com

*Acquired by ZyngaWorked hand-in-hand with the VP of Marketing. Involved in the successful consumer launch of *Spark in the Android market resulting in over 500K downloads within a 4-month period. Established the social media strategy and grew social channels to almost 20K Twitter followers and over 2,300 Facebook fans. Assisted in the planning and execution of go-to-market and viral strategies. Aided in the development of product features, managed project communications, and shaped the messaging and visual identity of both the corporate and consumer brands.Highlights • Managed marketing, advertising, and promotional activities and communication • Directed creative projects from concept to completion. Types of projects included websites, blogs, newsletters, advertising units, contests, print media, collateral, instructional videos, landing pages, and logos • Specified market requirements for current and future products by gathering, analyzing, and utilizing market research; conducted various focus groups • Managed social media channels; engaged consumers on social networks, blogs, etc

• Owned and operated a successful marketing agency until being absorbed by a client • Managed all aspects of projects from start to finish, consistently delivering results • Shaped the messaging and direction for all brand and marketing endeavors • Optimized the social media presence of clients and led influencer outreach programs

• Responsible for project specifications, client communication, and deliverables • Developed brand platforms for clients, including messaging, logos, and websites • Worked directly with the design team on creative endeavors, from concept to execution

• Monitor activity, perform routine maintenance, and add media content to websites• Perform research for newly acquired clients; gain insight and knowledge about the project, and create relevant content

• Owned and tracked marketing program performance • Translated metrics into actionable insights for marketing program optimization • Gained valuable experience in lead generation and direct response marketing

• Co-Founder of an internet music business• Performed marketing activities such as: market research, online marketing, grass roots/promotion, strategy implementation, and creation of the overall marketing plan• Responsible for administrative duties including: copying, filing, answering calls, maintaining office supplies, web research, business correspondence, etc.