Joe Sarkis Email & Phone Number

Ville De Paris, Île-De-France, France

OPERATIONAL TRADE MARKETING:- Develop a strong trade plan to support launches.- Implement the marketing strategy in local markets by translating marketing plans into seasonal campaigns and enhancing their presence through ongoing projects.- Maximise brand visibility in our key points of sales.- Communicate regularly with sales teams to ensure they have the right tools and information to effectively promote the brand.- Establish strong partnerships with key regional retailers to strengthen our collaborations and secure optimal visibility within their networks.PERFORMANCE / MARKET MONITORING:- Track, anticipate, and manage strategic data (sell-out) to ensure performance monitoring.- Conduct competitive and internal market intelligence.- Drive sales and maximize potential of stores.- Target monitoring.- Ensure VM guidelines are following brand standards.- Post launch analysis (quantitative and qualitative).BUDGET:- Negotiate with current suppliers to get the best prices, lead times, services, and quality for point-of-sale displays and animations.- Source new suppliers capable of meeting brand specifications.

Ville De Paris, Île-De-France, France

MARKETING & COMMUNICATION :- Create, manage and deploy the marketing and communications strategy for 360° commercial operations (digital, CRM, brand content, experience...).- Manage the communication plan of major news (brand launches, new retail concepts) in conjunction with the various teams (marketing, e-commerce, B2B…).- Ensure the quality, consistency and prioritization of brand messages.IMAGE :- Coordinate all content photoshoots: campaigns, organic, e-commerce, social...- Research and coordinate themes, mood boards, concept, production and execution of content creation following the creative director’s brief.- Plan and direct content creation with the direction of the creative director to drive andmaximise campaign awareness.- Collaborate with cross-functional teams to ensure the overall quality of campaign execution.- Monitor real-time campaign / project performance.PRESS:- Work on the press strategy for all collection launches, drops, events and special projects to ensure maximum visibility.- Ensure permanent contact with stylists and editors in order to successfully pitch and secure relevant news stories and product placements including VIP dressing and social media coverage. INFLUENCE:- Coordinate and follow up on celebrity & influencers giftings.- Finding & listing up-and-coming talents.- Work closely with stylists and local PR agencies to cultivate relationships with Content Creators and Friends of the House.COMMUNITY MANAGEMENT:- Create an editorial line and deploy the strategy on all social networks following an editorial calendar and content adapted to each social network.- Define a strategy for interaction with communities, contribute dynamically to the brand's good e-reputation, manage and coordinate the moderation of comments.- Ensuring consistency of the editorial line and messages on the different networks.

Ville De Paris, Île-De-France, France

MARKETING & COMMUNICATION :- Create, manage and deploy the marketing and communications strategy for 360° commercial operations (digital, CRM, brand content, experience...).- Manage the communication plan of major news (brand launches, new retail concepts) in conjunction with the various teams (marketing, e-commerce, B2B…).- Ensure the quality, consistency and prioritization of brand messages.- Coordinate all collection content campaigns and organic photoshoots.COMMUNITY MANAGEMENT:- Create an editorial line and deploy the strategy on all social networks following an editorial calendar and content adapted to each social network.- Identify the levers of engagement and growth of our communities.- Define a strategy for interaction with communities, contribute dynamically to the brand's good e-reputation, manage and coordinate the moderation of comments.- Ensuring consistency of the editorial line and messages on the different networks.INFLUENCE:- Coordinate and follow up on celebrity & influencers giftings.- Finding & listing up-and-coming talents.- Work closely with stylists and local PR agencies to cultivate relationships with Content Creators and Friends of the House.

Ville De Paris, Île-De-France, France

Service Client:- Gestion des interfaces service client: Europe & Royaume Uni- Gestion de la coordination avec le centre de distribution- Garant des standards et guidelines du service client Byredo- Traitement et suivi des commandes dans les systèmes internesSuivi et amélioration de l'expérience client:- Analyser la performance de l'expérience client sur byredo.com et autres canaux- Formation des assistants service client Europe- Reporting journalier, hebdomadaire et mensuel- Soutien des équipes internationales: préparation de guidelines pour les lancements clés- Construction de la roadmap expérience client pour soutenir le plan à 3 ansVeille concurrentielle:- Suivi des évolutions du secteur- Suivi des standards de l'industrie e-commerce

Ville De Paris, Île-De-France, France

Région De Paris, France

Master'S Degree, Fashion And Luxury Management

Administration Des, Business Administration And Management, General

Baccalauréat Es, Economics