I am a Principal Design Lead working primarily within digital specialising in UI, UX and brand. In the past I have worked within a broad range of disciplines such as brand/identity, graphic design, advertising and retail. I have a particular interest in large-scale website design systems, the underlying principles/UX of digital UI, typography and graphic design, digital and brand strategy, project delivery and discipline mentorship. Agencies I have freelanced for: Designworks, Studio Alexander, String Theory, Brian R Richards, Saatchi & Saatchi, Exposure, Futurebrand, Nike EHQ, Draft FCB, Iris, Meteorite, Purple, Big Group, JPMH, Harlequin, The Hub and Dalziel + Pow. Clients I have worked with include Nike, Levi’s, Air New Zealand, Nokia, The Guardian, Orange, Shell, Toyota, Costa, Yamaha Motor Europe, Tommy Hilfiger, Pernod Ricard, Mastercard, Hyundai, Massey University, NZ Immigration, Kiwibank, Te Whatu Ora (Health NZ), NZ Festival, Xero, Wellington International Airport, LIC, MTF, DIA, ENZ, Now, Courier Post and the Industrial Institute of Productivity.Personally I am passionate about music and records, film, art, photography, fashion, new media, travel and cooking delicious feasts. I also DJ and produce under the stage name PocketLipps: http://soundcloud.com/pocketlippsSpecialties: UI design, graphic design, typography, responsive webdesign, user experience, branding & identity, art direction, digital illustration, visualisations and retail design.