Digital Engagement Specialist
CurrentI work across organic and paid digital activity for two of our organisation’s projects: Ending HIV and Emen8. I also consult other projects on their digital activity semi-regularly.A key part of my role is liaising with digital suppliers including our SEO agency, web development agency and content translation service.Specific responsibilities for each project include:Ending HIV:- Management and optimisation of the Google Ad Grant account.- Search ad copy writing- Management and optimisation of Facebook and Instagram advertising.- YouTube advertising through our Google Ads account.- Producing media plans for major campaigns - Post-campaign evaluation reporting for internal and external stakeholders- SEO strategy and implementation- Content optimisation for organic search- Management of two tools on our website (a chatbot and a text message reminder service)- Sourcing content to assist the digital content producer with the organic social media calendar- Processing invoices for the team’s advertising spend Emen8:- Paid search campaign management and optimisation- Management and optimisation of Facebook and Instagram advertising. - SEO strategy and implementation in consultation with the project lead- Content optimisation for organic search- Regular article writing - Management of the Google My Business and Bing Places listings- Digital outreach- Processing invoices for the project’s advertising spend and subscriptions