• Review and co-create the retention strategy for users• Design user incentives and E2E traffic and incentive strategies to retain and drive incremental purchases while optimizing costs• Developed user personas and assortment strategy • Collaborate with platform stakeholders to synergize efforts and drive joint goals

• Developed roadmap to improve users’ engagement and retention via segmentation, personas, gamification mechanics and reward experimentations using A/B tests• Design strategies to engage lapsing users across different touchpoints to reactivate these users• Performance tracking and cost management for positive ROI across 6 countries

Data Analytics (Marketing experiments and campaigns)• Develop a roadmap and objectives for the digital marketing experiments as the business analyst and product owner within the marketing squad.• Ensure positive ROI of each marketing campaigns by applying data driven insights onto customers’ behaviour to increase conversion while optimizing marketing costs.• Synthesis the insights and present the marketing experimentation findings to Senior Management and external stakeholders.Management Reporting• Prepare monthly report on sales and revenue for senior management.• Lead the revenue forecasting efforts of the division and accounting for the various key economic impact on revenue.• Create dashboards to track key indicators and lead discussions based on insights.

• Design and implement the Structural, Tactical and Private pricing programs for Vietnam, Thailand and Philippines.• Monitoring and analyzing forward bookings data to identify catchable potential.• Lead regular business review meetings and return on investment discussion on campaigns, promotions and private programs.• Ensure efficient and effective communication for pricing initiatives to local sales teams.

Research and Strategic Planning Executive (2015-2016)• Involved with conducting of market surveys for new market penetration and partnership.• Involved in pre-contract negotiations and discussions with potential partners.• Drafting of contracts for partnership with other ocean carriers.Trade Executive (2013>2015)• Handled pricing for Europe and then East Coast South America.• Conducted pricing studies and ensure weekly revenue is maximized.• Managed yield optimization of two weekly service