Joel Marzzarella Email & Phone Number

Shippensburg, Pennsylvania, United States

• Utilized AI tools to optimize marketing copy, boosting engagement• Developed content marketing strategies, increasing web traffic• Executed targeted email campaigns, improving open and click-through rates• Managed and optimized Shopify stores to enhance user experience and conversions• Led marketing funnels, increasing lead-to-customer conversion rates• Designed and launched websites, driving higher event/product registrations• Launched new products quarterly, boosting customer acquisition• Collaborated with advertising partners to grow sales and expand lead opportunities• Implemented automated email flows to increase customer retention and reduce churn

Responsible for Twitter, Facebook, and Discord community news, memes, and interactions with the fanbasePioneered the official Twitter accountCoordinated the publication of a community Discord

• Responsible for directly developing programs and communicating with top-level university staff• Led a parents’ council to utilize feedback to improve student and parent transition and communication • Chartered an interactive mobile communication service for students and parents to text questions to staff during program• Worked in a team to design and implement informational sessions year-round • Provided campus tours, facilitated team-building activities within a group, and assisted and personally mentored students in a smooth and comfortable transition• Helped an average of 1,200 diverse incoming students via technology and face-to-face venues• Engaged and facilitated group discussions and open forums to aid students and parents in transitional issues