👋 Hi - I’m Joel! Result-driven product manager with 10+ years of experience, skilled in designing and managing products cross all stages of the lifecycle with strong UX and leadership skills. Passionate about delivering user-centric solutions and driving growth in products. Led initiatives that increased DAU and video post penetration by in TikTok-China, contributing to the platform's engagements. Co-founded Soda, led product and design teams to pioneer innovative solutions and enhance user experience, managed 20 team members in a fast-paced startup and peaked 100,000+ DAU. 5 years in consultancy, can complete the entire process of user research independently or with teams.💙 𝐈 𝐥𝐨𝐯𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐞 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐨𝐟 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐡𝐚𝐩𝐩𝐞𝐧 𝐰𝐢𝐭𝐡 𝐭𝐞𝐚𝐦𝐬.𝐌𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:1. Rich experience in product design and management across multiple platforms, especially in the realms of social media, social networking and content consumption.2. Proficiency in cross-team collaboration and driving complex projects forward.3. Skilled in working with Machine Learning teams to build recommendation models for specific businesses.4. A keen sense of data, adept at identifying opportunities and validating judgments through data analysis.𝐈 𝐜𝐚𝐧 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐭𝐡𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬- I put the user at the centre of all that I do - I actively engage in user research and maintain direct dialogue- I excel at identifying and breaking down core business issues.- I rigorously set both leading and lagging KPIs.- I deliver high-quality execution with keen attention to user experience details𝐈 𝐜𝐚𝐧 𝐚𝐥𝐢𝐠𝐧, 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐚𝐧𝐝 𝐝𝐫𝐢𝐯𝐞 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦𝐬- I love to win, but winning as a team brings me greater joy - I communicate efficiently with both engineering and design teams.- I swiftly identify key win-win paths in collaborative settings💙 𝑰 𝒎𝒂𝒌𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒉𝒂𝒑𝒑𝒆𝒏.