Joel Herron Email & Phone Number

Santa Monica, California, United States

Recruited to this private family foundation’s in-house Creative Services Department to support all its major programs. Direct a team to design collateral for 100s of events, campaigns, and programs, ensuring alignment on visual brand identity across all brand initiatives.•Appointed to lead a team of 2 Graphic Designers, liaising with senior leadership and internal clients to define requirements and vision in order to drive development and design of all required visual elements, graphics, and assets for each program.•Owned the visual design and experience design for the brand new Lowell Milken Center for Unsung Heroes in Fort Scott, KS.•Spearheaded design strategy for major events including the annual Milken Institute Conference, the Milken Educator Awards Forum and others, each attended by 100s of guests. Duties included designing marketing collateral, physical space, and more.•Led design and visual identity development for the annual Milken Scholars Awards events attended by 100s of participants.•Established rigorous graphic and identity standards which were implemented foundation-wide to enable consistent branding.•Directed a variety of design projects spanning print, digital, and video mediums, consistently upholding all brand guidelines.•Designed large format graphics and physical 3D assets for corporate events, window showcases, exhibitions, and more.•Completed in-depth training in commercial space utilization and corporate event planning, collaborating with engineers and event specialists to guarantee events complied with standards and exceeded client aspirations.

Los Angeles Metropolitan Area

Founded the independent graphic design practice supporting dozens of clients from a myriad of industries. Highlight projects include:•Supported client, Greenhouse LA, to develop a visual brand identity in alignment of the organization’s expansion in services. Designed food labels, menus, store layouts, murals, and display features as well as defining the visual language for the brand.•Partnered with a growing beauty salon to develop a brand logo, design social media assets, and bolster online brand presence.•Collaborated with a TV & Film-industry client, Second Son, to design 100s of props used in mainstream media including signage, newspapers, billboards, grocery isles and more. Featured productions include Boardwalk Empire, Bored To Death, White Collar, The Tempest, The Sorcerer's Apprentice, The Rum Diary, and The Other Guys.•Developed marketing strategy and designed a myriad of assets to support promotion of a prominent LA theatre production.

Los Angeles Metropolitan Area

Art Department Assistant for the Motion Picture "47 Ronin"-Preformed administrative duties utilizing current tech and media platforms-Assisted in the cultural and architectural research for this period film.-Created signage and various graphic collateral for the production including a show logo.

New York City Metropolitan Area

Art Department Assistant for the Motion Picture "The Taking of Pelham 123"-Worked directly for Production Designer and Art Director to research and create print and video graphics for this feature film.-Created informational schematics and graphic materials for various departments; including video effects, costumes, and locations.-Assisted in the production and distribution of printed signage and cut vinyl graphics.-Organized and maintained a graphic and image library for the art department.

New York City Metropolitan Area

Recruited to design home decor and tableware for various brands including, Kenneth Cole, Vera Wang, KitchenAid, and QVC.•Connected with clients to gather requirements and vision for 100s of products, ensuring alignment with brand standards.•Built relationships with manufactures in China to support the accurate development of these highly customized products.

Bachelor Of Fine Arts - Bfa, Industrial And Product Design

High School Diploma, Visual Arts