As the Managed Service Team Lead at Smartly.io, I played a pivotal role in ensuring our customers' success within paid social advertising. My responsibilities spanned strategy, client escalation, driving new business opportunities, nurturing team growth and retention, conducting revenue forecasting, and contributing to the overall development of the global Managed Service team within the company. As a team leader, I oversaw and expanded my team of paid social performance marketers threefold and managed a range of clients in eCom, gaming, DTC and travel, with paid social budgets spanning $2-10 million per month across the portfolio.

Focusing on the West Coast disruptors and enterprise customers, I built and led a team of paid social experts utilizing our industry leading technology to help scale our customers digital marketing efforts across paid social.

As a Senior Customer Success Manager at Smartly.io, I was responsible for managing a portfolio of global enterprise customers that utilized Smartly across a range of products, LOBs, and verticals. My role included educating and training customers and teams in one-to-one, group, or webinar settings on all of the Smartly.io products and features and how to use them effectively. I assisted with Paid Social strategy, implementation, and execution across my client portfolio. I provided live, in-app support to help, train, educate, and debug customer campaigns and strategy, utilizing my extensive product and industry knowledge. Additionally, I assisted the Enterprise Sales team by hosting product demos, campaign briefings, and training sessions for prospective customers from first touch through to contract negotiation.

Working exclusively with network and large independent agencies in the Nordic regions and EMEA, I am enabling customers to successfully implement and scale their social advertising by utilising the unique features of the Smartly.io platform.

As Paid Social Manager at Forward3D, I led the Travel and Tech team, strategizing and executing global campaigns across platforms like Meta, Pinterest, and LinkedIn. Expert in budget optimization and tactical execution, I collaborated cross-functionally to enhance ad creatives and track performance, ensuring maximum ROI. I fortified ties with major social platforms, piloting new tools and formats. Proudly managed a dedicated team and played an integral role in driving growth for notable clients including Hilton Hotels, 3M, Dunhill and Virgin Holidays.

As a Junior Client Manager at TMP Magnet, I was responsible for managing and developing relationships with clients including UPS, as well as handling the day-to-day management of multiple projects. My main responsibilities included developing project briefs, workflows, scope of works, and financial documents, managing internal teams to ensure that projects were delivered on time and within budget, and assisting in the development of data reports, internal documents, and client-facing presentations. I also worked with external agencies to execute OOH, radio, and print campaigns, and had full ownership of all Paid Social channels and campaigns for a range of clients across various industries. This included planning, executing, and managing paid social campaigns, developing creative content, optimizing campaigns, and producing reports. Additionally, I played a key role in developing and delivering new business pitches to prospective clients, and identified opportunities to expand the business further within existing and new clients, regularly presenting internally and externally.

• Ownership of Inbound sales leads and qualification• Identifying new leads and nurturing from first call through to contract agreement• Ensuring target conversion levels are met within the department• Working alongside Marketing department to refine qualified leads and marketing actions• Leading sales calls, hosting online demos and dealing with support queries in the inbound pipeline• Managing client handover to Customer Success Department• Dealing with clients of all nationalities from all over the world

• Manage calendar for all sales meetings & point liaison person with third party agencies.• Maintenance of Salesforce sales funnel• Prepare briefs and presales packages for sales meetings• Lead sales meetings and live demonstrations of our Software as a Service platform (SaaS)• Manage direct comms with clients from initial contact through to contract negotiations.• Desktop research on target list generation and general market research• Manage all NDAs, contracts and any admin duties surrounding these.• Information dissemination to product and delivery teams within the company.• Manage the handover of clients to the delivery team.• Maintenance and creation of all marketing documents within the company.• Monitor and control new leads that come in to the company.

• Developing and maintain an excellent understanding of all aspects of a client’s business along with their associated strategy, objectives and needs.• Ensuring smooth and structured project communication flow between company delivery team, accounts team and clients (+3rd party agencies if they are involved)• Ensuring all projects are flawlessly executed and delivered on time• Ensuring that every project is tracked correctly against the allocated budget and time and prepare project status reports• Assisting in the development of articulate and concise project documentation for example app product overview document, how to use documents etc.• Compiling client research for accounts team and create functional wireframes for development projects as needed• Perform post-activity analysis for all projects upon completion• Work with account team to deliver superior customer service and account management• Identify opportunities where there is scope for Betapond to work more closely with existing client and take the necessary steps to move this forward• Keep ahead and up to date on all things related to social technology (especially Facebook) from trends, new opportunities etc.

• Assisting in the development of client proposals and plans.• Creating and designing Facebook mock ups for proposals.• Visualising ideas for Account Managers and editing images.• Participating in app solution brainstorm sessions.• Compiling and organizing client research for the Accounts team.• Testing new applications prior to launch.• Assisting on projects for Dove, Ticketmaster, Walls and the German Tourist Board.