Joel Robbins Email & Phone Number

Salt Lake City, Ut, Us

• Contributed to raising $3.8m from VC investors and helped grow the company's valuation to $25m.• Developed and executed a successful omnichannel go-to-market strategy that incorporated paid media, SEO, events, strategic partnerships, social media, and affiliate marketing.• Led the launch of five products from ideation to market, resulting in increased revenue and customer base for the company.• Lead out company rebrand and website overhaul• Investor communications and pitch decks

Provo, Utah, Us

• Implemented SMS marketing, resulting in a monthly revenue of ~$120k• Generated hundreds of thousands in product sales each month through impactful weekly email campaigns• Oversaw highly-engaging social media accounts and groups for the brand• Directed weekly product photoshoots to showcase new merchandise• Managed successful paid media campaigns reaching a wide audience

Lehi, Utah, Us

Ensured delivery of top quality video and photo commercial campaigns. Designed a robust department infrastructure from scratch. Created, implemented and grew the department budget. Manage relationships for department with outside contractors, vendors, and distributors.

Lehi, Utah, Us

During this time I reorganized communication structures between departments. Created many of the processes that are still used by the company today and hired team leads. And I like to believe the department went to an all time high for moral.

Lehi, Utah, Us

As Jane.com's Producer I've brought numerous marketing campaigns to life through poignant video storytelling and beautiful photography. Working closely with Marketing I've created viral videos that have reached tens of millions of viewers, created ads with high conversion rates, and made pieces that have moved people with true emotion.

Provo, Ut, Us

Collaborated with the CEO on high-profile projects resulting in coverage on major news outlets such as Yahoo News and MSNBC. Successfully marketed the CEO to increase global revenue.

Provo, Ut, Us

Revitalized the Video Department team, boosting morale and productivity which led to capturing impactful stories from around the world that were effective in driving sales.

Provo, Ut, Us

- Created lead gen funnels that utilized paid ads and landing pages- Updated day-to-day content for branded social channels- Created an international strategy to align branding across globally owned social channels- Traveled to conventions and events to train distributors on how to leverage social media to build their business

New York, Us

• Managed $50,000+ digital marketing ad spend for multiple accounts• Increased traffic to 15 brand websites by 20% through paid and organic tactics• Contributed to helping the company raise a Series B round• Improved community engagement by 10% for brands on Facebook and Twitter

Plano, Tx, Us

Oversee that all projects are completed on time and without delay. Verify that all jobs pass quality check standards to satisfy customer's expectations. Handle all customer related business on the front end of the store. Handle major accounts and orders over thousands of dollars Work as a team member to oversee customer satisfaction Discover creative solutions to customer problems and concerns

Worked as an unregistered lobbyist on behalf of the hotel industry making sure that no law is passed that could, in any possible way, damage the marketability or business of Utah's hotel and leisure industry. I did this by working with legislators from both the house and the senate on a daily basis. I would then closely monitor the status of all bills that could impact the hospitality industry and would clearly communicate their progress to hundreds of hoteliers across the state.H.B. 0082S01 - Passed the Sales and Use Taxes on Lodging Related Purchases bill.H.B. 223 - Ensured that the Firearms-Innkeepers Rights Act did not pass the house.

As the PR intern I took responsibility to write all official association news releases, emails, updates to the social media sites, and hotel reviews. Press releases I wrote were published in the Salt Lake Tribune, Deseret News, Davis Clipper, and the Wasatch Restaurant News publication. I frequently wrote and sent out email campaigns that reached over 600 recipients.

Bachelor Of Arts, Public Relations/Advertising

Education record