Director Of Marketing And Public Relations
CurrentExecuted sophisticated marketing and PR campaigns for Shaka Restaurant Group, driving significant brand exposure. My top 5 Instagram reels garnered 482,000 views, highlighting strong audience engagement. Managed and optimized social media for 5 restaurant brands and maintained the corresponding Google Business Profiles. Led content production, from photo and video creation to editing, boosting our digital footprint. Handled catering inquiries, masterminded major City Kitchen Events, and crafted the 2024 marketing plan. Forged key partnerships with academic and industry leaders, including the Pittsburgh Robotics Network, orchestrating SRG's largest events. Spearheaded PR initiatives, securing coverage by notable media during a pivotal PR crisis.