Five Star Games Pty Ltd (FSG) is a distinguished privately-owned distributor of interactive entertainment and peripherals in Australia and New Zealand since 2012, earning industry recognition and exclusive partnerships with brands like Turtle Beach, Thrustmaster, Moza Racing, SEGA, Konami, and Focus Entertainment.Major Contributions:- Orchestrated ongoing online marketing campaigns for Turtle Beach and ROCCAT across platforms such as YouTube, GDN, Reddit, and premium sites. Implemented an 'Always On' paid social media strategy to promote new products and collaborations with retail partners.- Spearheaded the marketing focus on racing and flight simulation with the integration of Thrustmaster and Moza Racing into FSG's Accessories portfolio in 2023. Secured a sponsorship between Moza Racing and Motorsport Australia, expanding brand exposure at events like the Australian F1GP.- Collaborated with retail partners to ensure product visibility through vendor shows, in-store activations, and other promotional activities.- Enhanced Turtle Beach and ROCCAT's presence on Amazon through optimized brand pages, product linking, and implementation of product variations. Managed monthly Amazon advertising spend to drive awareness and sales.- Elevated brand visibility at PAX AUS through strategic banner placements and sponsorships, leveraging global influencer partnerships.- Initiated influencer sampling programs to expose Turtle Beach and ROCCAT products to new creators and influencers monthly through social and streaming channels.- Orchestrated creative collaborations with iconic video game brands like Teenage Mutant Ninja Turtles and Sonic the Hedgehog, alongside overseeing unique PR initiatives and activations.

Major Contributions- Managed marketing budgets and devised comprehensive marketing plans for a diverse portfolio of video game titles and franchises, including renowned brands such as Football Manager, Ashes Cricket, Yakuza, Warhammer 40,000, Sonic The Hedgehog, Persona 5, and Jurassic World.- Oversaw budgets and orchestrated campaigns for both physical and digital-only titles, employing a range of advertising tactics spanning Google (Search, AdWords, and GDN), social media, trade-focused initiatives, out-of-home (OOH) advertising, and other impactful mediums.- Played a pivotal role in FSG's rapid business expansion phase, contributing to the company's recognition as #36 in the AFR Fast 100 and securing consecutive MCV Pacific Distributor of the Year awards in 2017 and 2018. As one of two brand managers during this period, I made significant contributions to these remarkable achievements.- Cultivated and maintained strong relationships with first-party publishers (PlayStation, Xbox, Nintendo), their associated partners and agencies, and leading retailers (JB Hi-Fi, EB Games, Big W), collaborating to implement synergistic marketing strategies aimed at enhancing product sales.- Collaborated closely with multiple international and Australian-based video game publishers, adeptly managing diverse contacts, reporting styles, asset formats, marketing strategies, and timelines to ensure seamless and efficient campaign planning.- Spearheaded the comprehensive marketing campaign for Ashes Cricket, developing social, PR, and marketing strategies in-house and collaborating with licensee Cricket Australia and relevant first parties to achieve exceptional sell-through from launch through the cricket season's conclusion.

Warner Bros. Entertainment Inc. is a prominent global force in the entertainment industry, with Warner Bros. Entertainment Australia focusing on Home Video, Interactive Entertainment, and Digital Distribution sales and marketing. Transitioning from PR Manager in Interactive Entertainment to Senior PR Manager in Home Entertainment, I led communication strategies and fostered synergistic initiatives across departments.Key Contributions:- Orchestrated the consolidation of PR teams across Warner Home Video, Warner Bros. Interactive Entertainment, and Warner Bros. Digital Distribution to optimize cross-divisional synergies, including comprehensive education sessions on marketing differences.- Directed, motivated, and mentored teams to develop industry-leading PR strategies, driving exposure and sales growth for WB’s portfolio.- Played a pivotal role in achieving a record-breaking year of sales for Warner Bros. Interactive Entertainment, garnering media attention for iconic franchises like Batman and LEGO.- Collaborated closely with product marketing teams to deliver cohesive PR, marketing, and social campaigns, capitalizing on synergistic opportunities across Time Warner divisions.Strategically supervised preferred PR agencies to enhance cost-effective output and foster collaborations.- Organized and managed various events, with notable success at EB Expo, winning the Game of Show award, showcasing dedication and expertise.

As a leading interactive gaming giant, Activision Blizzard thrives at the intersection of media, technology, and entertainment, boasting iconic franchises like Call of Duty, Destiny, Tony Hawk, and Guitar Hero. Throughout my tenure, I oversaw PR & communications for the Asia Pacific region, spearheading successful launches of flagship franchises, cementing Activision Blizzard's global impact on gaming.Key Contributions:- Effectively communicated PR strategies to Asia-Pacific distribution partners, enhancing product awareness and driving sales growth across key markets.- Crafted and implemented annual PR strategies tailored to individual products and brands, aligning with commercial objectives.- Played a pivotal role in launching major franchises like Call of Duty and Guitar Hero, securing prime-time exposure despite resource constraints.- Organized overseas preview events for media from diverse Asia-Pacific countries, showcasing upcoming releases.- Collaborated with US and European counterparts to elevate the Australian territory's profile, ensuring sustained visibility and facilitating high-profile media tours.